Professional Summary
Lori Feldman is the founder and CEO of The Database Diva, a data-driven consulting business focused on empowering business leaders and sales professionals to optimize their customer databases for revenue growth. Operating since 2005, The Database Diva has built a reputation for helping thousands of clients leverage data expertise and marketing automation effectively. The company’s core mission is to assist growth-oriented companies in maximizing value from their existing customer information by applying strategic database marketing techniques.
Current Role and Responsibilities
Lori serves as the principal strategist and thought leader at The Database Diva, providing mentorship, training, and consulting on database marketing, lead nurturing, and sales automation. Her public content highlights expertise in drip marketing strategies and customer database monetization, underscoring her methodological approach to building sales pipelines through targeted database campaigns.
Professional Background and Education
- Lori studied Magazine Journalism and Feature Writing at the University of Missouri-Columbia.
- She began her entrepreneurial journey in 2005 by establishing The Database Diva.
- Prior roles outside The Database Diva are not detailed in the provided data, but her ongoing focus is on data-driven marketing consulting.
Expertise and Thought Leadership
- Known industry moniker: “The Database Diva”, reflecting her niche specialization in customer database optimization.
- Publicly advocates for the use of customer data as a growth asset for companies obsessed with scaling revenue.
- Produces thought leadership content including articles on drip marketing and database strategies, dating through at least 2023.
- Active on digital platforms such as LinkedIn ([linkedin.com/in/lorifeldman](https://www.linkedin.com/in/lorifeldman)), Instagram (@thedatabasediva), and Facebook, positioning herself as an influencer in her domain.
Notable Achievements and Recognition
- Named 2011 Top Reseller Worldwide by Swiftpage Email, indicating recognition within the email marketing and CRM technology sector.
- Has directly impacted “thousands” of business leaders and sales professionals, evidencing significant client reach and industry impact.
Company Insights: The Database Diva
- The firm is positioned as a specialized consultancy that trains and mentors clients on maximizing customer databases for sales growth.
- Emphasizes practical application of lead nurturing, marketing automation, and customer data analysis.
- Their team branding as “The Dream Team — The Database Divas” highlights a collaborative, expert-driven approach.
Online Presence and Content Contributions
- Lori’s LinkedIn profile shows sustained activity, including posts as recent as 2023 on topics such as drip marketing, indicating ongoing engagement with current digital marketing practices.
- She maintains a YouTube channel offering educational content focused on database marketing strategies and lead generation best practices.
- Regularly engaged in thought leadership and educational outreach, supporting her professional positioning as a mentor to growth-driven businesses.
Key actionable insight: Lori Feldman’s role as founder and lead consultant at The Database Diva positions her as a valuable contact with deep expertise in leveraging customer databases for scalable sales growth. Her company’s specialization in data-driven marketing and sales enablement aligns with organizations seeking to optimize existing customer information for increased revenue. Her long tenure and industry recognition provide a solid foundation for engaging on topics related to CRM enhancement, marketing automation, and database-driven revenue strategies.
