Lori Fromm currently serves as Vice President, Content Licensing at Future in New York City, where she brings over 20 years of leadership experience in sales and marketing. Her professional focus includes launching, building, and revitalizing brands for some of the world’s best-known media companies, with particular expertise in driving revenue generation and team building. Her role at Future involves strategic oversight and business development within the content licensing division, particularly engaging cross-platform initiatives and partnerships.
Her career trajectory is marked by significant leadership roles in marketing, public relations, and brand management for major companies such as Weber Shandwick, Burson-Marsteller, and General Mills. This extensive experience includes leadership in both profit and non-profit sectors, reflecting a versatile skill set adaptable to various marketing landscapes.
Lori holds a Bachelor’s degree in Nutrition and is credentialed as a Registered Dietitian (MS, RD), underscoring her data-driven, scientific approach to marketing and communication. This educational background supports her work as an impact-driven communicator, specializing in food, nutrition, and petcare industries, where she has served as an executive and strategic consultant. Her marketing leadership is informed by both quantitative analytics and experiential insight, positioning her as a valuable resource in targeted content strategy and consumer engagement.
At Future, she is actively involved with brand licensing efforts, including leveraging Consumer Reports’ credibility and content to enhance client marketing strategies, increase consumer trust, and drive purchase intent. This indicates her acumen in harnessing well-established third-party endorsements to strengthen licensing partnerships and commercial outcomes.
Her professional network is robust, with over 500 connections on LinkedIn, reflecting her influence and integration within the media and marketing communities. Beyond her executive responsibilities, Lori is recognized as a revenue generator and business development head, known for revitalizing brands through innovative marketing programs and strategic partnership cultivation.
Recent social media activity and professional posts highlight her current engagement with licensing deals involving major auto industry clients, showcasing her ability to navigate complex B2B environments and capitalize on credibility-building alliances to enhance market positioning.
Key Professional Attributes:
- Role: Vice President, Content Licensing at Future
- Experience: 20+ years in sales, marketing leadership, brand building, and revitalization
- Industry Focus: Media, content licensing, food, nutrition, petcare, and cross-platform marketing
- Educational Credentials: MS, RD with scientific and data-led marketing expertise
- Previous Employers: Weber Shandwick, Burson-Marsteller, General Mills
- Skills: Revenue generation, team building, business development, strategic consulting, licensing partnerships
- Location: New York, New York, United States
Lori’s blend of operational leadership, licensing expertise, and industry-specific knowledge equips her to effectively manage high-value content partnerships and drive measurable business results within Future’s portfolio. Her strategic focus on leveraging established brands and credible content sources amplifies her ability to generate consumer confidence and optimize licensing opportunities.
