Professional Overview
Name: Lori Sullivan Richards
Current Role: Chief Marketing Officer (CMO)
Company: Mangomint
LinkedIn Profile: [loriasullivan](https://www.linkedin.com/in/loriasullivan)
Career Highlights
Current Position
Lori Sullivan Richards serves as the Chief Marketing Officer (CMO) at Mangomint, a SaaS company specializing in salon and spa management software.
Experience & Key Responsibilities
- Building and Scaling Teams: Lori has been instrumental in building robust marketing teams and scaling SaaS businesses through strategic growth initiatives.
- Multimedia Marketing Management: Lori’s recent endeavors include hiring for key marketing roles such as the Multimedia Marketing Manager, aiming to enhance Mangomint's video marketing capabilities.
- Sales and Marketing Synergy: Lori emphasizes the alignment between sales and marketing, demonstrated through her posts about founder-led sales and the recruitment of sales executives at Mangomint.
Previous Experience
- Lori has experience in significant roles such as a Senior Digital Designer and Account Executive, highlighting her multidisciplinary skills in marketing and sales.
Education
Alma Mater: Northwestern University
Notable Achievements
- Impact on Mangomint: Lori has made a substantial impact at Mangomint, notably improving the company’s brand presence across digital channels, web properties, and marketing campaigns.
- Leadership and Team Development: Lori is credited for building a highly effective marketing team, leading to Mangomint’s enhanced market performance.
- Advocacy for Women in Business: Lori is an advocate for women in business, often spotlighting high-performing women at Mangomint and contributing to International Women's Day celebrations.
Geographic Location
Location: Scottsdale, AZ
Recruitment Activities
Lori is actively involved in expanding her team at Mangomint, frequently posting about open positions such as:
- Multimedia Marketing Manager
- Senior Digital Designer
Professional Interests and Skills
Skills:
- Team Building
- SaaS Growth Strategies
- Digital Marketing
- Multimedia Marketing
- Public Relations
- Social Media
Leadership Style: Lori is known for her confidence and ability to inspire her team, focusing on both performance and personal growth.
Public Engagements and Speaking
Lori has been a featured speaker at business events, such as the University of Alabama at Birmingham's Modern Marketing Summit, underscoring her thought leadership in modern marketing practices.
Conclusion
Lori Sullivan Richards is a results-driven marketing executive with a proven track record of scaling SaaS businesses and building high-performance teams. Her strategic insights and leadership have significantly bolstered Mangomint's market presence and operational capabilities. Her continuous efforts to recruit talented individuals and foster a growth-oriented environment make her an exemplary leader in the marketing domain.
