Lori Spaulding, Chief Marketing Officer
Professional Overview
Lori Spaulding is a seasoned marketing executive with extensive experience driving growth and innovation across diverse industries. As the Chief Marketing Officer, she leverages her strategic expertise to spearhead marketing initiatives that propel organizations to new heights.
Experience Summary
Current Roles
Chief Marketing Officer, DREAM GIVEAWAY (Present)
- Responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive lead generation, and increase customer engagement.
- Oversees the creation and distribution of compelling content across multiple channels, including social media, email, and digital platforms.
- Collaborates with cross-functional teams to optimize marketing campaigns and measure the impact on overall business performance.
Chief Marketing Officer, RYNO Classifieds (Present)
- Leads the development and implementation of innovative marketing solutions to expand the company's online marketplace presence.
- Develops targeted marketing campaigns to attract and retain a diverse customer base, fostering long-term brand loyalty.
- Utilizes data-driven insights to continuously refine marketing strategies and improve the user experience.
President/Founder, Florida Retriever Rescue (FARR) (Present)
- Spearheads the organization's mission to rescue, rehabilitate, and rehome Golden Retrievers and Labrador Retrievers in need.
- Drives the development and execution of fundraising initiatives, community outreach programs, and volunteer coordination.
- Serves as the public face of FARR, building strategic partnerships and raising awareness of the organization's impact.
Career Progression
Prior to her current roles, Lori held the position of Manager, Member Marketing at Health Integrated, where she was instrumental in creating and implementing successful member engagement strategies. She also has experience as a Host at Barking Out Loud, where she leveraged her expertise in the pet industry to provide informative and entertaining content to pet enthusiasts.
Academic Background
Lori Spaulding holds a Bachelor of Science degree in Marketing from the University of South Florida, where she graduated with distinction.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and social media optimization
- Data-driven decision making and performance analysis
- Nonprofit management and fundraising
- Passionate advocate for animal welfare and rescue efforts
Professional Impact
As a respected marketing leader, Lori has consistently demonstrated her ability to drive measurable results. Under her guidance, DREAM GIVEAWAY has experienced a significant increase in customer engagement and lead generation, contributing to the company's overall growth and success.
Additionally, Lori's contributions to RYNO Classifieds have been instrumental in expanding the company's online marketplace presence and enhancing the user experience for both buyers and sellers.
Through her leadership of Florida Retriever Rescue, Lori has made a meaningful impact on the lives of countless dogs in need, providing them with loving homes and a second chance at a fulfilling life.
Conclusion
Lori Spaulding is a seasoned marketing professional with a proven track record of success. Her strategic vision, data-driven approach, and unwavering commitment to excellence have positioned her as a trusted advisor and invaluable asset to the organizations she serves. As she continues to chart her professional trajectory, Lori is poised to drive transformative change and make a lasting impact within the industries she operates.
