Lorrie Mizuko
Vice President, Digital Marketing
Minneapolis, Minnesota, United States
Professional Overview
Lorrie Mizuko is an accomplished digital marketing executive with over 15 years of experience driving strategic growth and innovation for leading consumer brands. As the Vice President of Digital Marketing at ADI Global Distribution, she oversees the company's comprehensive digital marketing strategy, leveraging her deep expertise in ecommerce, CRM, and data-driven digital experiences to maximize brand engagement and revenue generation.
Experience Summary
Current Role
As Vice President of Digital Marketing at ADI Global Distribution, Lorrie is responsible for leading the company's digital transformation and driving measurable results through innovative marketing initiatives. She oversees a team of digital marketing specialists and collaborates cross-functionally to develop and execute integrated campaigns that align with the organization's strategic objectives. Under Lorrie's leadership, ADI's digital channels have experienced significant growth, with a 25% increase in online sales and a 35% improvement in customer retention rates.
Career Progression
Lorrie's career trajectory has been marked by a consistent focus on digital and ecommerce strategy, with progressive roles at industry-leading organizations. Prior to her current position, she served as the Senior Director of Digital Marketing and Ecommerce at Resideo, where she spearheaded the development of a new omnichannel customer experience that resulted in a 20% uplift in online conversion rates. Earlier in her career, Lorrie held various digital marketing and ecommerce management roles at HTC, Honeywell, and Digital River, where she honed her expertise in driving customer engagement, optimizing digital platforms, and leveraging data-driven insights to inform strategic decision-making.
Academic Background
Lorrie holds a Bachelor of Science degree in Marketing from the University of Minnesota, where she graduated with honors. She is a continuous learner, regularly attending industry conferences and professional development workshops to stay at the forefront of digital marketing trends and best practices.
Areas of Expertise
- Digital marketing strategy and execution
- Ecommerce and omnichannel customer experience optimization
- Customer relationship management (CRM) and lead generation
- Data-driven analytics and performance optimization
- Cross-functional collaboration and team leadership
Professional Impact
Lorrie's industry contributions extend beyond her day-to-day responsibilities. She is a frequent speaker at digital marketing and ecommerce events, sharing her insights and best practices with peers. Additionally, she serves on the advisory board of the Digital Marketing Association, where she provides strategic guidance and helps shape the future of the industry.
Conclusion
With her extensive experience, innovative mindset, and proven track record of driving digital transformation, Lorrie Mizuko is a respected leader in the field of digital marketing. As the Vice President of Digital Marketing at ADI Global Distribution, she continues to push the boundaries of what's possible, utilizing her expertise to deliver exceptional results and position the company for long-term success.
