Lottie Sandford

Founder & Chief Marketing Officer

Lottie Sandford is a seasoned marketing executive with over a decade of experience leading impactful campaigns and driving business growth for both emerging startups and established brands. As the Founder and Chief Marketing Officer of Laconic Collective, she spearheads the strategic development and execution of comprehensive marketing strategies, leveraging her expertise in brand positioning, digital marketing, and data-driven analytics.

Professional Experience

Current Roles

• Founder & Chief Marketing Officer, Laconic Collective (2021 - Present)

• Responsible for the overall marketing vision, strategy, and execution for the agency's diverse client portfolio

• Oversees the development and implementation of successful brand campaigns, digital marketing initiatives, and targeted email marketing programs

• Collaborates closely with clients to align marketing efforts with their business objectives and deliver measurable results

• Head of Marketing, The Modern House & Inigo (2023 - Present)

• Leads the marketing strategy and execution for two premier real estate brands, The Modern House and Inigo

• Responsible for developing and managing integrated marketing campaigns, including brand positioning, content creation, and digital outreach

• Drives business growth through efficient customer acquisition and retention strategies

• Marketing Strategist, We Are All Marketing (2021 - Present)

• Provides strategic marketing consultancy and hands-on support to a diverse portfolio of clients

• Develops and implements comprehensive marketing plans, oversees brand campaigns, and manages email marketing programs

• Collaborates with clients to identify growth opportunities and optimize marketing performance

• Marketing Consultant, Toppesfield Vineyard (2017 - Present)

• Advises the leadership team on effective marketing strategies to promote the vineyard's premium wine offerings

• Oversees the development and execution of multichannel marketing campaigns, including digital marketing, events, and public relations

Previous Roles

• Content Editor, Jennis (2020 - 2021)

• Project Lead, Jennis (2020 - 2020)

• Marketing Consultant, ClassPass (2019 - 2020)

• PR & Brand Manager, Hostmaker (2019 - 2020)

• PR & Marketing Consultant, TalkLife (2018 - 2019)

• Global Brand Manager & COO, Feels (2016 - 2018)

• Senior Marketing Executive, Ted Baker (2014 - 2016)

• Head of Marketing and Public Relations, BESTSELLER (2012 - 2014)

• Account Executive, Goodley PR Ltd (2011 - 2012)

• Fashion Coordinator, ShortList Media Ltd (2011)

• PR Coordinator, FremantleMedia (2011)

Education

• Bachelor of Arts (B.A.) in Marketing and Communications, University of Bristol

Areas of Expertise

• Integrated marketing strategy and campaign development

• Brand positioning and identity management

• Digital marketing, including SEO, social media, and email marketing

• Data-driven analytics and performance optimization

• Client relationship management and stakeholder engagement

Professional Impact

• Spearheaded the successful rebranding and repositioning of Feels, a global fashion and lifestyle brand, resulting in a 25% increase in customer acquisition and a 15% boost in revenue

• Developed and executed a comprehensive digital marketing strategy for ClassPass, driving a 20% increase in new subscriber sign-ups and a 12% uplift in customer retention

• Implemented a data-driven email marketing program for Toppesfield Vineyard, leading to a 30% boost in e-commerce sales and a 15% improvement in customer engagement

Conclusion

With a proven track record of driving impactful marketing initiatives and delivering measurable business results, Lottie Sandford is a strategic marketing leader poised to propel organizations to new heights. Her diverse industry experience, coupled with her passion for data-driven innovation and client-centric approach, make her a valuable asset in any marketing-driven organization.