Lourdes Calleja Avila

Internal Communications Professional

Professional Overview
Lourdes Calleja Avila is an experienced Internal Communications professional with a diverse background spanning journalism, international transactions, and digital marketing. She leverages her strong communication skills, creative writing expertise, and industry knowledge to drive effective internal engagement and alignment within organizations.

Experience Summary

Current Role
Lourdes currently serves as an Internal Communications specialist at HP, where she is responsible for developing and executing targeted internal communication strategies. In this role, she works closely with cross-functional teams to craft compelling narratives, facilitate information sharing, and foster a cohesive company culture.

Career Progression
Prior to joining HP, Lourdes worked as a Journalist at Grupo REFORMA, where she honed her storytelling abilities and gained valuable insights into the media industry. Earlier in her career, she held the position of International Transactions Coordinator at Intertrade Latina S.A. de C.V., where she demonstrated her expertise in cross-border operations and project management.

Academic Background
Lourdes holds a Licenciatura in Ciencias de la comunicación from the Instituto Tecnológico y de Estudios Superiores de Occidente, A.C. She has also completed a Certificate in E-commerce from the Escuela de Organización Industrial and a Course in Digital Marketing from the Interactive Advertising Bureau Spain IAB. Additionally, Lourdes holds a Diplomatura in Escritura creativa from the Universidad de Medios Audiovisuales.

Areas of Expertise

• Internal communications and employee engagement

• Digital media and content creation

• Project management and cross-functional collaboration

• Journalism and creative writing

• International business operations and transactions

Professional Impact
Throughout her career, Lourdes has demonstrated her ability to drive impactful internal communication initiatives. At HP, she has developed successful campaigns that have enhanced employee understanding of corporate strategies, fostered a sense of belonging, and improved overall organizational alignment. Her contributions have been instrumental in enhancing internal collaboration and strengthening the company's brand identity.

Conclusion
With a breadth of experience and a proven track record of success, Lourdes Calleja Avila is a versatile Internal Communications professional poised to make a meaningful impact within her current role and future endeavors. Her blend of strategic thinking, creative problem-solving, and effective communication skills make her a valuable asset to any organization.