Lourdes Servin, Sr. Director Digital + Ecommerce
Professional Overview
Lourdes Servin is an experienced digital and ecommerce leader with a proven track record of driving transformative business results. As the Sr. Director of Digital + Ecommerce at Lucchese Bootmaker, she is responsible for spearheading the brand's omnichannel digital strategy and overseeing the end-to-end ecommerce operations.
Experience Summary
Current Role
In her current role, Lourdes is responsible for developing and executing Lucchese Bootmaker's comprehensive digital strategy, including website optimization, content management, digital marketing, and ecommerce operations. She also leads the acquisition efforts to drive profitable customer growth and enhance the brand's online presence. Under her leadership, Lucchese has experienced significant improvements in website performance, customer engagement, and online revenue.
Career Progression
Prior to joining Lucchese, Lourdes held various leadership positions in the digital and ecommerce space. She served as the Head of Digital + Ecommerce and Head of Acquisition at Lucchese Bootmaker, where she played a pivotal role in streamlining the brand's online operations and implementing data-driven strategies to boost customer acquisition and retention. Before that, she held senior roles at Neogenis Labs, Phlur, Acadia Healthcare, and Unique Influence, where she consistently demonstrated her expertise in performance marketing, paid media, and digital transformation.
Academic Background
Lourdes holds a degree from The University of Texas at Austin and a additional degree from Salve Regina University, where she honed her skills in digital marketing and ecommerce strategies.
Areas of Expertise
- Digital strategy development and execution
- Ecommerce operations and optimization
- Performance marketing and customer acquisition
- Data-driven decision making and analytics
- Cross-functional leadership and team management
Professional Impact
Throughout her career, Lourdes has spearheaded numerous successful digital initiatives that have driven measurable improvements in key business metrics. At Lucchese Bootmaker, she has played a crucial role in enhancing the brand's online presence, increasing website conversions, and expanding the customer base through targeted digital marketing campaigns.
Conclusion
Lourdes Servin's extensive experience in the digital and ecommerce space, coupled with her strategic vision and data-driven approach, make her a valuable asset to Lucchese Bootmaker. As she continues to lead the brand's digital transformation, Lourdes is poised to drive sustained growth and innovation in the ever-evolving landscape of online retail.
