Professional Summary
Professional Overview
Luana Génot is a passionate social entrepreneur and diversity advocate, serving as the Founder and Executive Director of ID_BR - Instituto Identidades do Brasil, a non-profit organization dedicated to promoting racial equity and inclusion in Brazil. With a strong background in marketing, communications, and sustainability strategy, Luana leverages her expertise to drive positive social impact and inspire change.
Experience Summary
Current Role
As the Founder and Executive Director of ID_BR, Luana leads a team of dedicated professionals in developing and implementing impactful programs that address systemic inequalities. Under her guidance, the institute has become a renowned voice in the diversity and inclusion space, collaborating with government entities, corporations, and community organizations to advance racial justice and create more inclusive environments.
Career Progression
Luana's professional journey reflects her deep commitment to social causes. She has held various leadership roles, including serving as a Board Member for Global Diversity, Equity and Inclusion at L'Oréal, a Counselor on the Economic and Social Development Council of the Presidency of the Republic, and a Young Global Leader at the World Economic Forum. Additionally, Luana has been a columnist for the renowned Revista Ela O Globo newspaper, sharing her insights on social issues.
Luana's achievements have been widely recognized, including being named a LinkedIn Top Voices in 2019 and a finalist for the prestigious Jabuti Award in 2020 for her book "Sim à Igualdade Racial..." (Yes to Racial Equality...). Her efforts to promote diversity and inclusion have earned her numerous accolades, cementing her status as a respected leader in the field.
Academic Background
Luana holds a Bachelor's degree in Strategic Communication, Business, and Entrepreneurship from the University of Wisconsin-Madison and the Pontifical Catholic University of Rio de Janeiro (PUC-RJ). In recent years, she has completed various executive education programs, including courses in Strategies for Sustainability from Stanford University, Leadership for Racial Equity from the University of Virginia, and Social Impact Measurement from Insper.
Areas of Expertise
Luana's areas of expertise encompass marketing, communications, and sustainability strategy, with a strong focus on diversity, equity, and inclusion. She has demonstrated her ability to drive meaningful change through her work at ID_BR, leveraging her skills in stakeholder engagement, program development, and impact measurement to advance racial justice and create more inclusive communities.
Professional Impact
Under Luana's leadership, ID_BR has become a leading voice in the diversity and inclusion space in Brazil, partnering with government entities, corporations, and community organizations to implement impactful initiatives. Her work has been instrumental in raising awareness, fostering dialogue, and catalyzing tangible progress towards greater racial equity.
Conclusion
Luana Génot's remarkable career trajectory and her unwavering commitment to social impact make her a respected and influential figure in the field of diversity and inclusion. As she continues to lead ID_BR and engage with global entities, Luana remains dedicated to driving positive change and creating a more just and equitable society.
