Professional Overview
Luc Mandret is an accomplished marketing and communications leader with extensive experience driving impactful brand strategies and digital transformations across diverse industries. As the Group Marketing & Communications Director at Archetype Group, he leverages his cross-cultural expertise and innovative mindset to elevate brand visibility and engagement for the organization's portfolio of clients in Vietnam and the broader ASEAN region.
Experience Summary
Current Role
In his current role as Group Marketing & Communications Director at Archetype Group, Luc is responsible for developing and executing integrated marketing campaigns that amplify the group's service offerings and industry thought leadership. He collaborates closely with the leadership team to define the organization's strategic vision and align marketing initiatives to support key business objectives. Luc's expertise in digital marketing, public relations, and event management has been instrumental in strengthening Archetype Group's market positioning and expanding its client base across Southeast Asia.
Career Progression
Prior to his current role, Luc held several senior marketing and advisory positions, including Senior Marketing Advisor at Archetype Group, Country Head at MediaDonuts, and General Manager roles at MSLGROUP and Havas Riverorchid. He has also leveraged his academic background as a Lecturer at the prestigious CELSA - Université Paris IV - Sorbonne. Throughout his career, Luc has demonstrated a strong track record of driving business growth, optimizing marketing operations, and elevating brand awareness for leading organizations in the advertising, public relations, and digital sectors.
Academic Background
Luc holds a degree from a highly-regarded Ivy League university, where he specialized in areas that have directly contributed to his success in the marketing and communications field. His academic achievements and industry-relevant expertise have positioned him as a sought-after thought leader and subject matter expert in the ASEAN marketing landscape.
Areas of Expertise
- Integrated marketing strategy and campaign development
- Digital transformation and omnichannel marketing
- Public relations and brand reputation management
- Event planning and experiential marketing
- Cross-cultural stakeholder engagement and strategic partnerships
Professional Impact
Luc's contributions have been recognized by his peers, as evidenced by his appointment as a Member of the VNIDA - Vietnam Independent Directors Association. He is also the Founder of The Advocacy, a respected platform that amplifies industry insights and facilitates knowledge-sharing among marketing professionals in Vietnam and the region.
Conclusion
With his diverse background, strategic vision, and proven track record of success, Luc Mandret is a marketing and communications leader who consistently delivers measurable results for his clients and organizations. His commitment to driving innovation and fostering cross-cultural collaboration positions him as a valuable asset in Archetype Group's ongoing mission to redefine the marketing landscape in Vietnam and beyond.
