Luca Fabbrini

Chief Digital Officer, Out-of-Home (CDO OOH)

Rome, Lazio, Italy

Professional Overview
Luca Fabbrini is an accomplished digital transformation leader with over 14 years of experience driving innovation and business growth in the consumer goods industry. As the Chief Digital Officer of Out-of-Home (CDO OOH) at Unilever, he is responsible for spearheading the company's digital initiatives and leveraging emerging technologies to optimize its out-of-home advertising and marketing strategies.

Experience Summary

Current Role
As the CDO OOH at Unilever since 2008, Luca has played a pivotal role in modernizing the company's out-of-home advertising operations. He has led the implementation of cutting-edge digital signage and programmatic advertising solutions, enabling Unilever to deliver more personalized and data-driven campaigns. Under his leadership, the company has achieved a 25% increase in out-of-home advertising efficiency and a 12% uplift in campaign engagement rates.

Career Progression
Prior to his current role, Luca held various digital strategy and marketing positions within Unilever, steadily advancing his expertise in leveraging technology to drive business growth. He began his career as a digital marketing specialist, where he honed his skills in data analytics, campaign optimization, and digital channel management. Luca's demonstrated ability to align technology with business objectives has been instrumental in his career progression and the success of Unilever's digital initiatives.

Academic Background
Luca holds a Bachelor's degree in Business Administration from the University of Rome "La Sapienza" and a Master's degree in Digital Marketing from the Rome Business School. His academic studies have provided a strong foundation in strategic marketing, data-driven decision-making, and digital transformation.

Areas of Expertise

• Digital transformation strategy and implementation

• Out-of-home advertising and marketing optimization

• Data analytics and performance measurement

• Programmatic advertising and media buying

• Omnichannel customer engagement

• Cross-functional team leadership and collaboration

Professional Impact
Luca's contributions have been instrumental in driving Unilever's digital transformation and positioning the company as a leader in out-of-home advertising. His innovative approach and ability to bridge the gap between technology and business have earned him recognition within the industry, including the "Digital Innovator of the Year" award from the International Out-of-Home Media Association in 2019.

Conclusion
With his extensive experience, strategic vision, and proven track record of successful digital initiatives, Luca Fabbrini is a respected leader in the consumer goods industry. As Unilever's CDO OOH, he continues to explore new opportunities to leverage emerging technologies and data-driven insights to enhance the company's out-of-home advertising and marketing strategies, ultimately driving sustainable growth and delivering exceptional value to customers and stakeholders.