Overview
Luca Frost is a strategic thinker and business leader based in Sydney, NSW, Australia. He is currently the Chief Revenue Officer (CRO) at Frostcollective, a strategic creative studio known for solving problems with big ideas designed for real impact.
Professional Background
Luca Frost has been associated with Frostcollective for several years, having risen through the ranks from Marketing Manager to his current position as CRO. His deep knowledge and leadership have been instrumental in driving the growth and global impact of the company.
Recent Promotions
- March 7, 2024: Luca was promoted from Marketing Manager to Chief Revenue Officer, a role that involves optimizing revenue across all aspects of the studio. This promotion took place as part of a senior management restructure at Frostcollective.
Key Responsibilities and Achievements
- Revenue Management: As CRO, Luca oversees all revenue-generating activities at Frostcollective. His role encompasses new business acquisition, client relationship management, and strategic partnerships.
- Marketing and Creative Direction: Luca remains actively involved in overseeing the marketing efforts of Frostcollective, ensuring the company’s strategic vision aligns with its marketing initiatives.
- Project Leadership: Luca has led several high-profile projects including:
- Uber Carshare: Collaborating with the global Uber team to create the brand for their car-sharing business.
- People First Bank: Developing the brand identity for the merger between Heritage Bank and People’s Choice Credit Union.
- Harbourside Project: Designing a comprehensive wayfinding and signage system for a major mixed-use development.
Public Engagement and Thought Leadership
- deFrost Events: Luca is active in hosting and participating in deFrost events, which are aimed at driving insightful conversations and sharing industry knowledge.
- Public Speaking: He frequently shares his insights and experiences on LinkedIn, highlighting major achievements and initiatives both at Frostcollective and in the broader industry.
Recent Notable Activities
- March 18, 2024: Announced the promotion of Carlo Giannasca to Chief Operating Officer, while retaining oversight of marketing activities to focus on building connections with like-minded collaborators and partners.
- June 30, 2024: Shared the success of the Uber Carshare brand development.
- May 23, 2024: Announced the creation of the People First Bank brand.
Professional Interests
Luca’s professional interests are diverse, encompassing strategic revenue management, marketing, design innovation, and project management. His leadership is characterized by a commitment to impactful design and fostering collaborative environments.
Company Profile: Frostcollective
Frostcollective is a B Corp certified strategic creative studio based in Sydney, Australia. The company prides itself on high standards of social and environmental performance, transparency, and accountability. Frostcollective specializes in brand identity, brand strategy, digital solutions, environmental graphics, placemaking, and more. Some notable projects include Sydney Airport, John Holland, Quay Quarter, and the University of Wollongong.
Company Achievements
- 30 Years in Operation: The company has a long-standing history of impactful design.
- B Corp Certification: Reflecting their commitment to designing a better world.
- Reconciliation Action Plan: The company has taken steps towards reconciliation with Australia’s First Nations peoples.
This profile highlights Luca Frost's strategic role and contributions at Frostcollective, providing a comprehensive understanding of his professional background, key responsibilities, and recent activities. The information underscores Luca's leadership qualities and the strategic growth of Frost*collective under his influence.
