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Luca Micciche

Luca Micciche


Senior Account Executive - EMEA

Professional Overview


Luca Micciche is an accomplished Senior Account Executive with extensive experience driving sales and revenue growth within the EMEA market. He possesses a deep understanding of the technology industry, with a proven track record of success in both healthcare/life sciences and cross-industry sales. Luca's expertise spans strategic account management, consultative selling, and building long-term partnerships with enterprise-level clients.

Experience Summary



Current Role


As the Senior Account Executive - EMEA at Bird, Luca is responsible for managing a portfolio of high-value accounts and driving new business opportunities in the European, Middle Eastern, and African markets. In this role, he leverages his industry knowledge and excellent relationship-building skills to identify and capitalize on emerging market trends, positioning Bird's innovative mobility solutions to meet the evolving needs of clients.

Career Progression


Prior to joining Bird, Luca held various sales and business development roles at Salesforce, where he demonstrated a strong ability to consistently exceed sales targets. As an Account Executive in the Healthcare & Life Sciences and Cross-Industries divisions, he developed a reputation for delivering exceptional customer service and crafting tailored solutions that drove tangible business impact for his clients.

Luca's earlier career experiences include roles as a Management Consultant at HiSeedTech, where he provided strategic guidance to tech startups, and as a Project Manager & Coordinator at Nova Startup Club, where he coordinated events and initiatives to support the local entrepreneurial ecosystem. Additionally, Luca has served as a Founding Member of the Virtual Reality & Augmented Reality Association (VRARA) Ireland chapter, leveraging his industry expertise to drive the adoption and advancement of immersive technologies.

Academic Background


Luca holds a Bachelor's degree in Business Administration from the University of Milan, where he graduated with distinction. He has also completed several professional development courses, including certifications in strategic account management and advanced sales techniques.

Areas of Expertise


  • Enterprise sales and account management

  • Consultative selling and solution-based approach

  • Expertise in healthcare, life sciences, and cross-industry technology solutions

  • Strategic planning and market analysis

  • Relationship-building and client engagement

  • Cross-functional collaboration and team leadership


Professional Impact


During his tenure at Salesforce, Luca consistently exceeded his sales targets, securing several high-value contracts with leading healthcare and life sciences organizations. His ability to understand client pain points and deliver tailored solutions resulted in a significant increase in customer satisfaction and retention rates.

As a Founding Member of VRARA Ireland, Luca played a pivotal role in driving the adoption of virtual and augmented reality technologies within the local business community. Through his leadership, the organization hosted numerous events and workshops, fostering collaboration and knowledge-sharing among industry professionals.

Conclusion


With his deep industry expertise, proven sales acumen, and strong client relationships, Luca Micciche is poised to continue making a significant impact as the Senior Account Executive - EMEA at Bird. Committed to delivering innovative and transformative solutions, he is well-equipped to navigate the evolving EMEA technology market and drive sustainable growth for his clients and his organization.