Professional Summary
Professional Overview
Lucas Baldwin is a driven start-up founder and experienced product director with a strong background in the consumer goods and technology industries. He leverages his diverse expertise in business development, brand building, and training and development to drive innovation and growth for his ventures.
Experience Summary
Current Roles
Start-Up Founder & Product Director, Herbal Aspect (2020-10-01 to Present)
- Responsible for leading the overall product strategy and development for Herbal Aspect, a start-up in the wellness and natural products space
- Oversees all aspects of product design, testing, and go-to-market execution to ensure the company's offerings meet the evolving needs of its target customers
- Collaborates cross-functionally with the marketing, sales, and operations teams to optimize the product lifecycle and maximize business impact
Co-Founder & Director of Business Development, AdFoundry (2017-03-01 to Present)
- Co-founded AdFoundry, a digital advertising technology start-up, and serves as the Director of Business Development
- Spearheads new client acquisition, strategic partnerships, and revenue growth initiatives to expand the company's customer base and market presence
- Leverages expertise in digital marketing and data analytics to develop innovative solutions that drive measurable results for clients
Past Roles
Account Executive, LabTest Certification Inc. (2022-03-01 to 2022-11-01)
- Provided technical expertise and client support for the company's product testing and certification services
- Contributed to the development of new service offerings and the optimization of operational processes
Brand Builder & Franchise Training Manager, Toppers Pizza, Inc. (2017-06-01 to 2019-08-01)
- Developed and implemented comprehensive training programs for franchise owners and their employees to ensure consistent brand execution and operational excellence
- Collaborated with the marketing team to enhance the company's brand identity and customer experience across the franchise network
Training and Development Specialist, Toppers Pizza, Inc. (2014-03-01 to 2017-06-01)
- Designed and delivered training modules on product knowledge, customer service, and operational best practices for the company's corporate and franchise locations
- Played a key role in the successful onboarding and development of new hires and franchisees
Academic Background
Lucas holds a Bachelor of Science degree in Business Administration from the University of Wisconsin-Madison, where he specialized in Marketing and Entrepreneurship.
Areas of Expertise
- Product development and management
- Start-up founding and growth strategy
- Digital marketing and advertising technology
- Brand building and franchise operations
- Training and development program design and implementation
Professional Impact
- Co-founded AdFoundry, a rapidly growing digital advertising technology start-up, and contributed to its expansion and revenue growth
- Developed and implemented comprehensive training programs that helped Toppers Pizza franchises achieve operational excellence and deliver a consistent brand experience
- Leveraging industry insights and technical expertise to drive innovation and growth for Herbal Aspect, a promising start-up in the wellness and natural products space
Conclusion
With his diverse experience, entrepreneurial mindset, and proven track record of driving business growth and operational excellence, Lucas Baldwin is well-positioned to continue making a significant impact in the consumer goods and technology industries. As a start-up founder and product director, he is dedicated to developing innovative solutions that address the evolving needs of customers and create value for his ventures.
