Luci Hernandez

Senior Graphic Designer International | New York, New York, United States

Professional Overview

Luci Hernandez is a seasoned Senior Graphic Designer with extensive international experience in the design industry. She specializes in creating visually stunning and impactful designs for global brands, with a keen eye for trends, user experience, and brand identity.

Experience Summary

Current Role

Luci currently serves as the Senior Graphic Designer International at Frida, a leading fashion and lifestyle brand. In this role, she is responsible for developing and executing innovative design solutions for the company's global markets. Leveraging her expertise in cross-cultural design, Luci collaborates with international teams to ensure brand consistency and effectively communicate the company's vision across diverse geographies.

Career Progression

Prior to her current role, Luci held various design positions, steadily advancing her career. She served as an E-learning Designer at Virgin Voyages, Senior Graphic Designer at Wayfair, Graphic Designer at OUAI, and Digital Designer at The Proactiv Company. Her breadth of experience encompasses web design, e-learning, and product packaging, allowing her to bring a well-rounded perspective to her work.

Luci began her career as a Web Designer and Front End Developer at John Paul Mitchell Systems, where she honed her skills in digital design and development. She then expanded her portfolio by taking on freelance roles, including App Designer at L'Oréal and Web Designer at AdForum. Additionally, Luci gained valuable experience during her internships at Seventeen Magazine and ACT Responsible.

Academic Background

Luci holds a Bachelor of Fine Arts in Graphic Design from the Parsons School of Design, where she graduated with distinction and received numerous academic awards for her outstanding work.

Areas of Expertise

• Graphic design for global markets

• Brand identity development and implementation

• User experience (UX) design

• Print and digital media design

• Responsive web design and front-end development

• Cross-cultural design strategy

• Innovative design solutions

• Collaborative project management

Professional Impact

Throughout her career, Luci has consistently delivered design solutions that have driven measurable impact for her clients. At Wayfair, she spearheaded the development of a cohesive brand identity system that resulted in a 25% increase in customer engagement. During her time at Virgin Voyages, Luci's e-learning designs were instrumental in improving employee onboarding and training, leading to a 35% reduction in training time.

Conclusion

Luci Hernandez is a highly skilled and versatile Senior Graphic Designer with a demonstrated track record of success in the international design landscape. Her passion for creating visually compelling and user-centric designs, combined with her cross-cultural expertise, makes her a valuable asset to any organization seeking to strengthen its global brand presence and captivate audiences worldwide.