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Lucia Kinghorn

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Professional Role and Responsibilities


Lucia Kinghorn currently holds the position of Creative Director, Private Brands Home at Hudson's Bay Company (HBC) as of January 2023. She has been with HBC since November 2011 and previously served as Vice President, Design & Product Development. Her leadership role involves oversight and strategic direction of design and product development specifically for Hudson's Bay’s private home brands, indicating a significant influence on the company’s product aesthetics and innovation pipeline.

Industry and Expertise


Kinghorn is deeply embedded in the fashion and design domain within a major Canadian retail conglomerate. Her expertise includes fashion design, product development, and brand positioning. Known for a "cosmos-inspired" design philosophy, she emphasizes unique and creative aesthetics, acknowledging that “strangeness is a necessary ingredient in beauty,” which underpins her innovative approach in product design.

Notable Projects and Public Exposure


Lucia Kinghorn has been publicly associated with designing the official apparel and gear for Team Canada during the 2021 Tokyo Olympics. As vice president of design at HBC during that period, she endorsed and defended these Olympic uniforms and gear, which received significant media attention. This involvement highlights her capability in managing high-profile design projects with national and international visibility.

Career Milestones at Hudson's Bay


  • Vice President, Design & Product Development: November 2011 – January 2023

  • Creative Director, Private Brands Home: January 2023 – Present


This trajectory shows a progressive leadership evolution at HBC, with expanded responsibilities focusing on creative direction and private brand development.

Personal Brand and Additional Activities


Outside HBC, Kinghorn operates her own eponymous design business, which underscores her entrepreneurial engagement and ongoing commitment to design innovation. Her personal brand is characterized by a distinctly Canadian identity and a poetic design ethos influenced by literary and cosmic themes.

Geographical and Cultural Context


Based in Toronto, Ontario, Canada, Kinghorn’s work significantly influences Canadian retail fashion and home product offerings. Her public defenses of national fashion during global events like the Olympics further root her professional image in the Canadian cultural and retail landscapes.




This profile reveals Lucia Kinghorn as a senior design executive with extensive experience in brand and product development within a major retail corporation, complemented by entrepreneurial design activity. Her leadership in creating and defending high-visibility Canadian national fashion projects illustrates her ability to manage complex, culturally significant design initiatives at scale. This positions her as a key decision-maker for product innovation and brand strategy at Hudson's Bay Company.
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