Lucia Sztarenki
Marketing Director, New York, NY
Professional Overview
Lucia Sztarenki is an accomplished Marketing Director with over 10 years of experience driving strategic marketing initiatives and brand growth across the luxury and retail sectors. Recognized for her ability to develop and execute targeted, data-driven campaigns that deliver measurable results, she is adept at leveraging her expertise in product marketing, digital strategy, and team leadership to elevate brand visibility and enhance customer engagement.
Current Role
As Marketing Director at ASSOULINE, Lucia is responsible for developing and implementing the company's comprehensive global marketing strategy. In this role, she oversees all aspects of the marketing mix, including digital marketing, social media, content creation, events, and strategic partnerships. Lucia's leadership has been instrumental in driving brand awareness, expanding ASSOULINE's customer base, and enhancing the company's digital presence.
Career Progression
Prior to joining ASSOULINE, Lucia served as Senior Global Marketing Manager at Frette, where she spearheaded the brand's international expansion and led the development of innovative marketing campaigns that resulted in a 25% increase in online sales. Earlier in her career, Lucia held various marketing roles at Coty, including Global Marketing Product Manager and Global Marketing Coordinator, where she played a key role in launching successful product lines and executing successful omnichannel marketing strategies.
Academic Background
Lucia holds a Bachelor's degree in Marketing from the University of Pennsylvania, where she graduated cum laude. During her time at the university, she was recognized for her leadership and academic excellence, serving as the President of the Marketing Club and earning a spot on the Dean's List.
Areas of Expertise
- Luxury and retail marketing
- Digital marketing and social media strategy
- Product marketing and brand development
- Omnichannel campaign management
- Team leadership and stakeholder management
Professional Impact
Throughout her career, Lucia has demonstrated a proven track record of driving measurable business impact. At Frette, she led the development and implementation of a successful digital marketing strategy that resulted in a 25% increase in online sales. At Coty, she played a pivotal role in the successful launch of several new product lines, contributing to the company's overall growth and market share expansion.
Conclusion
Lucia Sztarenki is a strategic and innovative marketing professional with a strong track record of success in the luxury and retail industries. With her extensive experience, data-driven approach, and exceptional leadership skills, she is well-positioned to continue driving growth and elevating brand visibility for ASSOULINE and its portfolio of luxury lifestyle products.
