Lucien Tenn
Associate Vice President - Brand Marketing
Professional Overview
Lucien Tenn is an accomplished brand marketing executive with over 20 years of experience driving strategic marketing initiatives and building successful consumer brands across diverse industries. As the Associate Vice President of Brand Marketing at TracFone Wireless, he leverages his deep expertise in omnichannel marketing, product management, and consumer engagement to spearhead the company's brand transformation and strengthen its market position.
Experience Summary
Current Role
As the Associate Vice President of Brand Marketing at TracFone Wireless, Lucien is responsible for leading the company's brand strategy, overseeing all marketing campaigns, and driving digital innovation to enhance the customer experience. He has been instrumental in repositioning the TracFone brand, resulting in a 15% increase in brand awareness and a 20% uplift in customer loyalty within his first two years in the role.
Career Progression
Prior to joining TracFone, Lucien held several senior marketing positions, including Category Marketing - Financial Services/Home/Seasonal at Walmart, where he managed multi-million dollar brand portfolios and implemented targeted marketing strategies that drove significant revenue growth. He also served as the Marketing Director for Grass Seed & Wild Bird Food at The Scotts Miracle-Gro Company, where he spearheaded successful product launches and executed integrated marketing campaigns that expanded the company's market share.
Earlier in his career, Lucien gained valuable experience in the consumer goods industry, holding roles such as Regional Brand Manager for Latin America - Skin Care at Procter & Gamble de Venezuela and Global Brand Manager for Personal Beauty Care at Procter & Gamble. His diverse background, encompassing both consumer packaged goods and retail, has equipped him with a well-rounded understanding of the marketing landscape and the ability to drive impactful results.
Academic Background
Lucien holds a Bachelor of Science in Electrical Engineering from the University of Florida, where he graduated with honors. He also completed an Executive MBA program at the University of Miami, further strengthening his business acumen and strategic decision-making skills.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Brand positioning and portfolio management
- Consumer insights and data-driven decision-making
- Digital transformation and e-commerce optimization
- Cross-functional team leadership and collaboration
Professional Impact
Throughout his career, Lucien has consistently demonstrated the ability to drive growth and innovation. At TracFone Wireless, he has spearheaded the development of a cutting-edge mobile app that has increased customer engagement by 30% and improved the overall user experience. Additionally, he has collaborated with the product team to launch a suite of new wireless plans and bundled offerings, resulting in a 12% increase in average revenue per user.
Lucien's expertise and strategic vision have earned him recognition within the industry, and he is frequently invited to speak at marketing conferences and share his insights on the evolving consumer landscape.
Conclusion
With his extensive experience, proven track record of success, and deep understanding of the marketing industry, Lucien Tenn is poised to continue driving transformative change and elevating the TracFone brand to new heights. His versatile skill set and visionary leadership make him a valuable asset to any organization seeking to strengthen its market position and enhance the customer experience.
