Lucio Sorino

Paid Media Manager
Buenos Aires, Autonomous City of Buenos Aires, Argentina

Professional Overview

Lucio Sorino is an experienced Paid Media Manager with a demonstrated history of driving successful digital marketing campaigns. Specializing in crafting data-driven strategies and executing high-performing paid media initiatives, Lucio has honed his expertise across various industries, consistently delivering measurable results for his clients.

Experience Summary

Current Role

As the Paid Media Manager at inBeat Agency, Lucio is responsible for overseeing the development and implementation of comprehensive paid media strategies. He leverages his deep understanding of PPC platforms, audience targeting, and performance optimization to help clients achieve their marketing goals and maximize their return on investment.

Career Progression

Prior to his current role, Lucio has held several positions within the digital marketing field, including Paid Media Analyst at Contactica, Professor of Digital Marketing at Coderhouse, and Paid Media Analyst at MD Marketing Digital and Bloop - Marketing Digital. He also gained valuable experience as a Google Ads Senior Account Strategist and Google My Business Junior Research Analyst at Cognizant.

Lucio's diverse background has equipped him with a well-rounded skill set, enabling him to seamlessly transition between various paid media responsibilities and effectively collaborate with cross-functional teams.

Academic Background

Lucio holds a degree in Marketing, where he specialized in digital marketing strategies and data analysis. His academic achievements and continuous learning efforts have provided him with a solid foundation to thrive in the ever-evolving digital landscape.

Areas of Expertise

• Paid media campaign management (Google Ads, Facebook/Instagram Ads, LinkedIn Ads)

• Performance optimization and data-driven decision making

• Audience targeting and segmentation

• Creative development and testing

• Budget allocation and ROI analysis

• Cross-channel campaign integration

• Client relationship management and stakeholder communication

Professional Impact

Throughout his career, Lucio has successfully launched and managed numerous high-performing paid media campaigns, consistently delivering measurable results for his clients. His ability to analyze data, identify insights, and implement strategic optimizations has contributed to significant increases in website traffic, lead generation, and overall marketing performance.

Conclusion

Lucio Sorino is a versatile and results-driven Paid Media Manager with a proven track record of driving digital marketing success. His in-depth knowledge of paid media platforms, data analysis, and campaign optimization, coupled with his adaptability and strong client-facing skills, make him a valuable asset to any organization seeking to maximize the impact of their paid media investments.