Lucky Saini
Senior Vice President Marketing, FYERS
Bengaluru, Karnataka, India
Professional Overview
Lucky Saini is a seasoned marketing executive with over 13 years of experience driving growth and brand development across the e-commerce, retail, and technology sectors. As the Senior Vice President of Marketing at FYERS, he is responsible for spearheading the company's marketing strategy, leading a team of skilled professionals, and contributing to the organization's overall success.
Experience Summary
Current Role
As the Senior Vice President of Marketing at FYERS, Lucky is responsible for crafting and executing comprehensive marketing strategies to enhance the company's brand visibility, user acquisition, and customer engagement. He leads a team of marketing professionals and collaborates cross-functionally to ensure the alignment of marketing initiatives with the overall business objectives. Under his leadership, FYERS has witnessed a significant increase in brand awareness and market share within the fintech industry.
Career Progression
Prior to joining FYERS, Lucky held several senior-level marketing roles, including Head of Marketing, Growth, and Monetization at CheQ, VP and Head of Brand at Meesho, and various positions at Flipkart, Dentsu, and Manipal Global Education. Throughout his career, he has demonstrated a strong ability to drive strategic marketing initiatives, foster team collaboration, and deliver measurable results.
Academic Background
Lucky holds a Bachelor of Commerce (B.Com) degree from the University of Delhi and a Post-Graduate Diploma in Management (PGDM) from the Indian Institute of Management (IIM) Bangalore.
Areas of Expertise
- Brand strategy and development
- Digital marketing and performance optimization
- Customer acquisition and retention
- Integrated marketing campaign planning and execution
- Data-driven decision making and analytics
- Cross-functional collaboration and team leadership
Professional Impact
During his tenure at Meesho, Lucky played a pivotal role in revamping the company's brand identity and positioning, leading to a significant increase in brand awareness and customer engagement. At Flipkart, he was instrumental in developing and implementing successful marketing campaigns that contributed to the company's growth and market leadership.
Conclusion
With his extensive experience, strategic mindset, and proven track record of delivering results, Lucky Saini is poised to drive the continued growth and success of FYERS. His expertise in marketing, coupled with his strong leadership skills, make him a valuable asset to the organization as it navigates the dynamic fintech landscape.
