Lucrezia Francesco

Advocate & Contributor, Riyadh, Saudi Arabia

Professional Overview

Lucrezia Francesco is a seasoned advocate and contributor with a diverse background spanning various industries, including tourism, business development, and public relations. She leverages her extensive experience and multifaceted expertise to drive meaningful impact in her current and past roles.

Experience Summary

Current Roles

Advocate & Contributor, Female Invest (2025-01-01 - Present)

Serves as a passionate advocate for female empowerment and financial literacy, contributing thought-leadership content and spearheading initiatives to inspire and empower women.

Collaborates closely with the Female Invest team to develop and execute strategies that amplify the organization's mission and reach.

Builds strong partnerships with key stakeholders and industry influencers to drive positive change and foster a more inclusive financial landscape.

Honorary Member, Saudi Italian Business Council (2024-06-01 - Present)

Provides strategic insights and advisory support to the Council, leveraging her deep understanding of the Saudi Arabian and Italian business communities.

Contributes to the development and implementation of programs and initiatives that strengthen economic and cultural ties between the two nations.

Actively participates in council meetings, roundtables, and events to foster cross-border collaboration and knowledge-sharing.

Founding Member, PLAYBOOK (2024-03-01 - Present)

Serves as a founding member of PLAYBOOK, a dynamic platform dedicated to empowering entrepreneurs and fostering a vibrant startup ecosystem.

Collaborates with the PLAYBOOK team to develop and execute initiatives that support early-stage businesses, including mentorship programs, networking events, and access to resources.

Leverages her extensive industry connections and expertise to connect entrepreneurs with relevant stakeholders and growth opportunities.

Executive Advisor, Ministry of Tourism of Saudi Arabia (2022-10-01 - Present)

Provides strategic advisory support to the Ministry of Tourism, drawing on her deep understanding of the Saudi Arabian tourism landscape.

Collaborates with the Ministry's leadership to develop and implement policies, programs, and initiatives that drive sustainable tourism growth and enhance the visitor experience.

Leverages her international network and industry expertise to identify and facilitate partnerships and collaborations that strengthen Saudi Arabia's position as a premier tourism destination.

Career Progression

Prior to her current roles, Lucrezia held various positions that further honed her skills and expertise:

Advisor at Self Employed (2022-01-01 to 2022-08-01)

Country Director at Oxford Business Group (2019-09-01 to 2021-12-01)

Project Manager at Oxford Business Group (2019-04-01 to 2019-08-01)

Project Coordinator at The Worldfolio (2018-10-01 to 2019-03-01)

Business Development Manager at Novus (2017-10-01 to 2018-09-01)

PR Executive at Lansons (2016-04-01 to 2017-10-01)

Senior Business Development Manager at SUNNAMUSK (2014-07-01 to 2016-03-01)

International Business Development and Marketing Executive at Masaltos.com (2012-01-01 to 2014-06-01)

Academic Background

Lucrezia holds a Bachelor's degree in Business Administration from a prestigious university, where she specialized in International Business and Marketing.

Areas of Expertise

Strategic advocacy and stakeholder engagement

Business development and international market expansion

Tourism industry expertise and destination marketing

Entrepreneurship and startup ecosystem development

Public relations and strategic communications

Cross-cultural collaboration and partnership building

Professional Impact

Served as a trusted advisor to the Ministry of Tourism of Saudi Arabia, contributing to the development and implementation of strategies that enhance the country's tourism offering and visitor experience.

Actively involved in driving initiatives that support female empowerment and financial literacy through her role as an Advocate and Contributor at Female Invest.

Leveraged her extensive industry connections and expertise to facilitate valuable partnerships and collaborations as a Founding Member of PLAYBOOK, a leading platform for entrepreneurs.

Contributed to the growth and international expansion of organizations like Oxford Business Group and SUNNAMUSK through her business development and strategic leadership roles.