Contact Information
Name: Lucy Bingle
Company: Lucy Bingle | LinkedIn Experts
LinkedIn Profile: [Lucy Bingle LinkedIn Profile](https://au.linkedin.com/in/lucybingle)
Company LinkedIn Page: [Lucy Bingle | LinkedIn Experts](https://au.linkedin.com/company/lucybingle)
Personal Website: [LucyBingle.com](https://www.lucybingle.com/)
Professional Overview
Lucy Bingle is a seasoned LinkedIn strategist and marketing expert with over 20 years of marketing experience. She is the CEO and founder of Lucy Bingle | LinkedIn Experts, a specialized agency based in Sydney, New South Wales, dedicated to optimizing LinkedIn strategies for brands and senior leaders.
Services Offered
Lucy Bingle | LinkedIn Experts provides a comprehensive suite of services geared towards LinkedIn marketing, thought leadership, and brand amplification:
- LinkedIn Marketing Strategies: Development, implementation, and management of customized LinkedIn marketing strategies for corporate clients and industry leaders.
- LinkedIn Masterclasses: Tailored corporate training focusing on employee advocacy, social selling, brand building, and lead generation.
- "Done for You" LinkedIn Services: Comprehensive solutions from sourcing the right audience to crafting resonant messages and converting leads into customers.
Key Achievements
- Recognized as Australia’s Leading LinkedIn Agency.
- Helped clients increase visibility, network efficacy, and overall online presence.
- Notable for delivering high-impact results through strategic LinkedIn engagements, with a focus on thought leadership and brand positioning.
- Amplify your brand initiative, focused on ensuring brands are recognized as industry leaders and effectively connect with their target audiences.
Sample Client Feedback
“Lucy was a bright spark for our marketing and branding efforts, in particular our LinkedIn initiatives, for the team in Shanghai. Her insights, tips, and LinkedIn knowledge were a huge help and really taught us how to increase our visibility, network, and the effectiveness of our online presence as headhunters.”
— Chris Contino, Principal at Derwent Executive Search China
Notable Contributions and Public Engagements
- Podcast Appearances: Featured in multiple podcasts, providing deep insights into LinkedIn strategies and marketing effectiveness:
- [Episode with Trevor Young on LinkedIn marketing](https://trevoryoung.me/reputation-revolution-123-lucy-bingle/), discussing the importance of a best-in-class LinkedIn profile and strategic networking.
- Numerous other interviews showcasing her expertise in leveraging LinkedIn for commercial opportunities.
- Public Posts and Articles: Regularly posts on LinkedIn, providing valuable content on LinkedIn tips, content strategy, and professional growth. Examples include posts on:
- LinkedIn Strategy and Authentic Engagement (Sep 10, 2024)
- LinkedIn Masterclasses and Career Advice (Sep 17, 2024)
Professional Advice and Methodology
Lucy's strategic advice emphasizes:
1. Positioning: Ensure LinkedIn profiles are best-in-class.
2. Networking: Strategically build a network starting from known contacts expanding to peers and industry influencers. Importance is placed on connecting with clients, alumni, and colleagues.
3. Content Creation: Focus on posting authentic, insightful, and professionally valuable content consistently, at least three times a week.
Conclusion
Lucy Bingle stands out as a dynamic and influential LinkedIn strategist, providing clients with robust, evidence-based strategies to amplify their brand presence and achieve tangible business outcomes on LinkedIn. Her expertise in crafting tailored solutions ensures that brands build meaningful connections, command industry authority, and drive significant engagement and leads through the platform.
