Professional Summary
Professional Overview
Lucy Thurston is the Digital Marketing Sales Director at i3MEDIA, a leading digital marketing agency in Peterborough, England. With over a decade of experience in the industry, she is a seasoned marketing and sales professional with a proven track record of driving revenue growth and client success.
Experience Summary
Current Role
As the Digital Marketing Sales Director at i3MEDIA, Lucy is responsible for leading the sales team and developing strategic partnerships with key clients. She oversees the execution of digital marketing campaigns, leveraging her expertise in search engine optimization, content marketing, and social media advertising to deliver measurable results for her clients. Under her leadership, the sales team has consistently exceeded revenue targets and maintained a high customer retention rate.
Career Progression
Prior to her current role, Lucy held positions of increasing responsibility at i3MEDIA, starting as a Sales Manager and later becoming the Head of Marketing and Communications. In these roles, she demonstrated her ability to develop and implement effective marketing strategies, while also managing a team of marketing professionals. Her strong communication skills, strategic thinking, and client-centric approach have been instrumental in her career progression.
Academic Background
Lucy holds a Bachelor of Science degree in Marketing from the University of Nottingham, where she graduated cum laude. During her time at the university, she was actively involved in various student organizations and was recognized for her leadership and academic excellence.
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO)
- Content marketing and social media advertising
- Sales management and team leadership
- Client relationship management
- Data-driven decision making
Professional Impact
Under Lucy's leadership, the i3MEDIA sales team has consistently exceeded revenue targets, with a 20% year-over-year growth in sales over the past three years. She has also been instrumental in developing and strengthening key client relationships, leading to a 90% client retention rate. Lucy's industry expertise and strategic vision have made her a highly sought-after speaker at marketing conferences and events, where she shares her insights on the latest trends and best practices in digital marketing.
Conclusion
With her extensive experience, strong leadership skills, and deep understanding of the digital marketing landscape, Lucy Thurston is poised to continue driving the success of i3MEDIA and its clients. Her dedication to delivering exceptional results and her commitment to staying at the forefront of industry developments make her a valuable asset to the organization and a respected leader in the digital marketing community.
