Luis Aleman Herrera

Marketing Professional | Monterrey, Nuevo Leon, Mexico

Professional Overview

Luis Aleman Herrera is a results-driven marketing professional with over 10 years of experience driving strategic initiatives and executing successful campaigns for leading organizations in the retail and pharmaceutical industries. Skilled in leveraging data-driven insights to develop and implement innovative marketing strategies that enhance brand visibility, increase customer engagement, and drive measurable business growth.

Experience Summary

Current Roles

Marketing Executive, OXXO (2017 - Present)

• Spearheads the development and execution of integrated marketing campaigns that align with the company's overall business objectives

• Collaborates cross-functionally to optimize the customer experience and increase brand loyalty through targeted digital and traditional marketing initiatives

• Analyzes consumer behavior and market trends to identify new opportunities and inform the strategic decision-making process

Account Executive, BC México (2011 - Present)

• Manages key client accounts, serving as the primary point of contact and ensuring the delivery of exceptional service

• Develops customized marketing solutions that address clients' unique business needs and challenges

• Cultivates strong relationships with clients, fostering trust and facilitating long-term partnerships

Career Progression

Marketing Coordinator, Farmacias Benavides, Walgreens Boots Alliance (2012 - 2016)

• Supported the implementation of comprehensive marketing campaigns across multiple channels, including in-store promotions, digital advertising, and social media

• Collaborated with cross-functional teams to identify and capitalize on emerging market trends and consumer preferences

• Contributed to the successful launch of new product lines and the revitalization of existing brand offerings

Project Coordinator and Exhibitions, Farmacias Benavides (2009 - 2011)

• Coordinated the execution of high-profile projects and events, ensuring seamless logistics and optimal customer experiences

• Leveraged strong analytical and problem-solving skills to identify and address operational challenges, driving continuous process improvements

Academic Background

Bachelor of Business Administration, Marketing
Universidad de Monterrey, Monterrey, Nuevo Leon, Mexico

Areas of Expertise

• Integrated marketing strategy and campaign development

• Digital marketing and social media management

• Customer behavior analysis and market segmentation

• Branding and content creation

• Project management and cross-functional collaboration

• Stakeholder engagement and relationship building

Professional Impact

• Spearheaded the development and implementation of a successful social media marketing strategy that resulted in a 25% increase in brand engagement and a 15% growth in online sales for OXXO

• Played a key role in the successful launch of a new line of pharmaceutical products for Farmacias Benavides, leading to a 20% increase in market share within the first year

• Recognized as a top-performing account executive at BC México, consistently exceeding client satisfaction and revenue targets

Conclusion

With a proven track record of driving measurable results and a deep understanding of the retail and pharmaceutical industries, Luis Aleman Herrera is a versatile marketing professional poised to make a significant impact in his current and future roles. His strategic mindset, data-driven approach, and strong interpersonal skills make him a valuable asset to any organization seeking to strengthen its market position and enhance its customer experience.