Luis Baez

Director of Finance / CFO

, Federal District, Mexico

Professional Overview
Luis Baez is an experienced finance executive with a proven track record of driving strategic initiatives and optimizing financial performance. As the Director of Finance and Chief Financial Officer at VF Corporation, he oversees all aspects of the company's financial operations, including financial planning, reporting, and risk management. With a deep understanding of the retail and apparel industries, Luis leverages his expertise to support the organization's growth and profitability.

Experience Summary

Current Role
As the Director of Finance / CFO at VF Corporation, Luis is responsible for managing the company's financial operations, including financial reporting, budgeting, and cash flow management. He plays a key role in shaping the organization's strategic direction, providing financial insights and recommendations to the executive leadership team. Under his guidance, VF Corporation has consistently improved its financial performance, achieving record-breaking revenue and profitability targets.

Career Progression
Prior to his current role, Luis held various finance leadership positions within VF Corporation, including Senior Finance Manager and Finance Manager. He began his career as an Audit Manager at KPMG, where he honed his analytical skills and gained valuable experience in financial reporting and compliance. Luis's steady career advancement and diverse experience have equipped him with a deep understanding of the financial and operational challenges facing the retail and apparel industries.

Academic Background
Luis holds a Bachelor's degree in Accounting from the University of Mexico and is a Certified Public Accountant (CPA). He has also completed executive leadership programs at leading business schools, further enhancing his strategic decision-making and leadership capabilities.

Areas of Expertise

• Financial planning and analysis

• Cash flow management and optimization

• Financial reporting and compliance

• Risk management and mitigation

• Mergers and acquisitions

• Strategic business partnering

• Leadership and team development

Professional Impact
Throughout his career, Luis has played a pivotal role in driving financial excellence and operational efficiency. At VF Corporation, he has led the implementation of cutting-edge financial systems and processes, resulting in improved data accuracy, streamlined reporting, and better-informed decision-making. Additionally, Luis has spearheaded strategic initiatives that have contributed to the company's market share growth and profitability.

Conclusion
With his extensive financial expertise, industry knowledge, and strategic leadership skills, Luis Baez is well-equipped to continue driving VF Corporation's financial success and supporting the organization's long-term growth and sustainability. His commitment to excellence and proven track record make him a valuable asset to the company and a respected finance professional in the retail and apparel industry.