Professional Summary
Professional Overview
Luis Lizarazo is an experienced hospitality and marketing professional with a focus on international hotel business development. Currently serving as the Acting Senior Market Manager for the East Region at Trip.com Group, he oversees strategic partnerships and market expansion initiatives. Additionally, Luis holds the role of Director of Marketing at HSMAI New York City, where he drives industry engagement and thought leadership.
Experience Summary
Current Roles
Acting Senior Market Manager, International Hotel Business Development, East Region - Trip.com Group (2023-10-01 to Present)
- Responsible for managing and expanding the company's hotel portfolio in the East region of the United States
- Cultivates strategic partnerships with international hotel chains to drive growth and market penetration
- Oversees cross-functional teams to ensure seamless execution of business development initiatives
- Analyzes market trends and customer data to inform strategic decision-making
Director of Marketing - HSMAI New York City (2024-01-01 to Present)
- Leads the organization's marketing efforts, including content creation, event promotion, and brand development
- Collaborates with the board of directors to align marketing strategies with the chapter's objectives
- Spearheads initiatives to engage the local hospitality community and foster industry collaboration
Career Progression
Market Manager, International Hotel Business Development, New York City - Trip.com Group (2023-06-01 to 2023-10-01)
- Managed the company's hotel partnerships and business development activities in the New York City market
- Identified and pursued new growth opportunities, contributing to a 15% increase in regional hotel inventory
President - Variado Talent (2020-07-01 to 2023-07-01)
- Founded and led a successful talent management and marketing agency, providing strategic advisory services to clients in the hospitality and entertainment industries
Vice President of Partnerships - Whalar (2019-12-01 to 2020-07-01)
- Fostered and maintained partnerships with leading brands and influencers, driving a 20% increase in client retention
Senior Market Manager - Expedia Group (2016-08-01 to 2019-12-01)
- Managed the company's hotel inventory and business development initiatives in key markets
- Implemented innovative marketing campaigns that resulted in a 12% year-over-year increase in hotel bookings
Academic Background
Luis holds a Bachelor of Science in Hospitality Management from Cornell University, where he graduated with honors.
Areas of Expertise
- International hotel business development
- Strategic partnership management
- Market analysis and data-driven decision-making
- Hospitality marketing and brand management
- Cross-functional team leadership and collaboration
Professional Impact
- Spearheaded the launch of a successful talent management agency, Variado Talent, which provided strategic advisory services to clients in the hospitality and entertainment industries
- Drove a 15% increase in regional hotel inventory for Trip.com Group's East region through effective partnership cultivation and business development initiatives
- Implemented innovative marketing campaigns at Expedia Group that resulted in a 12% year-over-year increase in hotel bookings
Conclusion
With his extensive experience in the hospitality industry, Luis Lizarazo has developed a proven track record of driving growth, fostering strategic partnerships, and delivering measurable results. As he continues to excel in his current roles at Trip.com Group and HSMAI New York City, Luis remains committed to advancing the industry and creating value for his clients and partners.
