Luis Mendoza Barrera

LATAM Regional Marketing Sr Analyst

Professional Overview

• Seasoned marketing professional with over 5 years of experience driving strategic initiatives and delivering impactful results in the LATAM consumer goods market.

• Specialized in regional marketing strategy, brand management, and data-driven campaign optimization for leading multinational corporations.

Current Role

• LATAM Regional Marketing Sr Analyst at Mars (2021-09-01 to Present)

• Responsible for developing and executing regional marketing strategies to drive growth and brand awareness across Latin America.

• Spearheaded the launch of a new product line that achieved 15% year-over-year sales increase in the LATAM market.

• Leveraged data analytics to optimize marketing campaigns, resulting in a 20% improvement in customer engagement and conversion rates.

Career Progression

• LATAM Regional Marketing Sr Analyst at Mars (2024-01-01 to Present)

• Trade Marketing Coordinator at Danone Waters (2020-06-01 to 2021-09-01)

• Managed trade marketing initiatives that contributed to a 12% increase in retail distribution across LATAM.

• Marketing Intern at Danone Waters (2020-01-01 to 2020-06-01)

• Intern Customer Marketing at Unilever (2017-03-01 to 2018-01-01)

• Colaborador Ventas at AIESEC (2017-01-01 to 2017-10-01)

Education

• Bachelor's Degree in Marketing, University of San Carlos (2013-2017)

• Graduated cum laude with a focus on consumer behavior and digital marketing.

Areas of Expertise

• Regional marketing strategy and execution

• Brand management and positioning

• Data analytics and campaign optimization

• Cross-functional collaboration and stakeholder management

Professional Impact

• Recipient of the "Top Performer" award for driving exceptional marketing results and exceeding key performance targets.

• Actively involved in industry associations, contributing to thought leadership initiatives and sharing best practices with peers.

Conclusion
With a proven track record of driving strategic marketing initiatives and delivering measurable results, Luis Mendoza Barrera is a valuable asset to any organization seeking to expand its presence and impact in the LATAM consumer goods market. His expertise, leadership, and data-driven approach make him a sought-after marketing professional poised for continued growth and success.