Luisa Wills, Vice President of Global Creative Content and Production

Professional Overview

Luisa Wills is a seasoned marketing and creative operations executive with over 20 years of experience driving global content production and creative strategy for leading lifestyle and fashion brands. As the Vice President of Global Creative Content and Production at HUGO BOSS, she oversees the development and delivery of impactful multimedia content that elevates the brand's worldwide presence and engagement.

Experience Summary

Current Role

As the Vice President of Global Creative Content and Production at HUGO BOSS, Luisa is responsible for managing the company's end-to-end creative content pipeline. She leads a team of creative professionals in conceptualizing, producing, and distributing compelling brand assets across digital and physical touchpoints. Under her leadership, Luisa has spearheaded innovative content strategies that have increased global brand awareness and driven measurable improvements in customer acquisition and loyalty.

Career Progression

Prior to joining HUGO BOSS, Luisa held the role of Senior Vice President of Creative Marketing Operations and Content Production Studios at PVH Corp. During her 14-year tenure, she built and scaled the company's in-house creative production capabilities, overseeing the delivery of high-impact marketing content for iconic brands such as Calvin Klein and Tommy Hilfiger. Earlier in her career, Luisa served as the Creative Services Director at Wieden+Kennedy and the Head of Project Management & Creative Operations at VCCP, where she honed her expertise in creative project management and integrated marketing.

Academic Background

Luisa holds a Bachelor of Arts degree in Graphic Design from the University of Amsterdam, where she graduated with honors.

Areas of Expertise

Omnichannel content strategy and production

Creative operations and workflow optimization

Marketing technology and digital asset management

Global team building and cross-functional collaboration

Innovative brand storytelling and visual identity development

Professional Impact

At PVH Corp., Luisa led the transformation of the company's content production model, reducing outsourcing costs by 30% and improving time-to-market by 40% through the implementation of a centralized, in-house creative studio. In her current role at HUGO BOSS, she has spearheaded the development of a cohesive, global content strategy that has resulted in a 25% increase in social media engagement and a 15% uplift in online sales.

Conclusion

With her extensive experience in creative leadership, Luisa Wills is a valuable asset to the HUGO BOSS team, driving the company's global content strategy and production capabilities to new heights. Her proven track record of delivering measurable business impact through innovative, customer-centric content solutions positions her as a strategic partner in elevating the brand's worldwide presence and growth.