Lukasz Maroszczyk

Global B2B & B2C SEO Chapter Leader / Global SEM and Digital Marketing Manager
Amsterdam, North Holland, Netherlands

Professional Overview

Lukasz Maroszczyk is a seasoned digital marketing and e-commerce professional with a proven track record in driving impactful results across global B2B and B2C markets. As the Global B2B & B2C SEO Chapter Leader and Global SEM and Digital Marketing Manager at Signify, he spearheads innovative digital strategies that enhance the company's online presence and engagement.

Experience Summary

Current Role

In his current role at Signify, Lukasz leads the global SEO chapter, overseeing the implementation of comprehensive search engine optimization strategies to improve organic visibility and rankings across the company's B2B and B2C channels. Additionally, he manages the global SEM and digital marketing initiatives, leveraging data-driven insights to optimize paid campaigns and deliver measurable returns on investment.

Career Progression

Prior to his current position, Lukasz held various leadership roles in the digital and e-commerce space. As the Head of Digital at Prudential Assurance, he was instrumental in transforming the company's online presence and driving a 25% increase in website conversions. At HSBC, he served as the Internet Manager, where he spearheaded the development and implementation of innovative digital solutions to enhance customer engagement. Lukasz's diverse experience also includes roles as a Digital and Product Manager at Vipera Cosmetics and an E-Commerce & Data Management Project Expert at Procter & Gamble.

Academic Background

Lukasz holds a bachelor's degree in Business Administration from the University of Amsterdam, where he specialized in Digital Marketing and E-Commerce.

Areas of Expertise

• Global SEO strategy and implementation

• Paid search (SEM) campaign management and optimization

• Omnichannel digital marketing strategy and execution

• E-commerce optimization and performance enhancement

• Data-driven decision making and analytics-based insights

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Lukasz has demonstrated a keen ability to drive measurable improvements in digital performance. At Prudential Assurance, his strategic initiatives resulted in a 25% increase in website conversions, while at HSBC, he successfully developed and deployed innovative digital solutions that enhanced customer engagement. At Signify, Lukasz continues to push the boundaries of digital excellence, leading the global SEO and SEM chapters and delivering impactful results that contribute to the company's overall growth and success.

Conclusion

With his extensive experience in digital marketing, e-commerce, and SEO, Lukasz Maroszczyk is a valuable asset to Signify. His strategic vision, data-driven approach, and proven track record of driving digital transformation make him a respected leader in the industry. Lukasz is committed to leveraging his expertise to elevate Signify's online presence and position the company for continued success in the global marketplace.