Luke Evans, CEO of Anchora
Professional Background
Luke Evans has served as the CEO of Anchora, a specialized Data and Content Driven MarTech and Customer Experience Management business, since July 2021. Anchora is renowned for its commitment to mutual success and offers a wide range of services including Content, Martech, Consulting and Strategic Partnerships.
With over 20 years of experience in digital, technology, and experience design transformations, Luke Evans has proven his expertise across various roles and companies. His previous roles include:
- Operations, Digital & Tech Management Consultant at www.taron.com.au (Sept 2019 - June 2021)
- COO / Transformation & Capability Lead at Accenture (May 2017 - Sept 2019)
- Operations and Digital Transformation Management Consultant for Ogilvy in Japan (Dec 2016 - May 2017)
- General Manager - Sales and Transformation, Operations & Delivery Director, Program Director at AKQA (2012 - 2016)
- Program Manager at Barclays Capital (Oct 2011 - Jan 2012)
- Various roles in Project Management at Oxfam, Venda, and Charles Tyrwhitt (2007 - 2011)
Luke's comprehensive background is strengthened by certifications in Agile - Scrum Master and Prince 2 Practitioner. His educational background includes attendance at St Peters College.
Recent Initiatives and Achievements
- Launch of LIFT and STITCH: One of Anchora's recent notable projects includes the launch of the LIFT and STITCH products in the Australian market on October 28, 2022. These offerings emphasize the company's innovative approach to leveraging cloud benefits for marketing efficiency.
- Adobe Strategic Collaboration: Anchora was honored as Adobe's Strategic Collaboration Partner of the Year, highlighting their commitment to digital excellence and transformational capabilities (LinkedIn post, Aug 10, 2023).
- Customer Journey Analytics: Under Evans' leadership, Anchora achieved significant success in modernizing analytics, as evidenced by their “Success Story: Customer Journey Analytics” and the “Martech Lunch & Learn #2: Modernize Analytics with CJA” events (Sep 2024).
Company Culture and Team Development
- Work Anniversary Celebrations: Reflecting a strong focus on team growth and development, Anchora actively celebrates work anniversaries and team milestones. A LinkedIn post from August 22, 2023, recognized the team's perseverance and hard work, showcasing Luke's emphasis on fostering a positive and supportive workplace culture.
- Values-Driven Leadership: Luke’s management style is deeply rooted in maintaining a resilient and values-driven mindset within his team. This approach not only contributes to individual and team growth but also drives meaningful progress toward organizational goals.
Strategic Focus and Market Position
Under the strategic leadership of Luke Evans, Anchora focuses on the construct of a robust MarTech and Customer Experience Management framework. The company's commitment to combining content and data-driven strategies positions it as a leader in the field, promoting customer success and innovation across various digital platforms.
Luke Evans' extensive background and leadership capabilities, coupled with Anchora’s specialized services, make him a pivotal figure in driving the company’s innovative approach and market success.
