Luke Good

Vice President, Head of Sales

Professional Overview
Luke Good is the Vice President and Head of Sales at Ellenos, a leading yogurt brand based in Seattle, Washington. With over a decade of experience in the consumer packaged goods industry, Luke has developed deep expertise in eCommerce strategy, customer account management, and sales leadership.

Experience Summary

Current Role
As the Vice President and Head of Sales at Ellenos, Luke is responsible for driving the company's sales strategy and leading a team of high-performing sales professionals. In this role, he has successfully expanded the brand's presence in key retail channels, resulting in a 25% year-over-year increase in revenue. Luke's strategic vision and collaborative approach have enabled Ellenos to strengthen its relationships with major grocery retailers, ultimately enhancing the company's market position.

Career Progression
Prior to joining Ellenos, Luke held various sales and eCommerce leadership roles at Nestlé Coffee Partners and Starbucks. As the Director of eCommerce at Nestlé, he led the development and implementation of the company's digital sales strategies, driving a 30% increase in online revenue. Earlier in his career, Luke served as a Sales Planning Manager and Account Executive at Starbucks, where he demonstrated his ability to drive growth and optimize sales operations.

Academic Background
Luke holds a Bachelor of Arts in Business Administration from the University of Washington, with a concentration in Marketing. He has also completed various leadership development programs, further strengthening his managerial skills and strategic decision-making capabilities.

Areas of Expertise

• Innovative eCommerce and digital sales strategies

• Effective customer account management and relationship building

• Proven track record in leading high-performing sales teams

• Expertise in the consumer packaged goods and food and beverage industries

• Proficient in data analysis and performance optimization

Professional Impact
Throughout his career, Luke has been recognized for his ability to drive growth and deliver results. He has spearheaded several successful initiatives, including the launch of a groundbreaking eCommerce platform at Nestlé and the implementation of a data-driven sales planning process at Starbucks. Luke's dedication to continuous improvement and his ability to translate strategic vision into tangible outcomes have made him a valuable asset to the organizations he has served.

Conclusion
With his extensive experience, strategic mindset, and proven leadership skills, Luke Good is well-equipped to continue driving the success of Ellenos in his role as Vice President and Head of Sales. His passion for the industry, coupled with his commitment to delivering exceptional results, positions him as a highly sought-after sales executive in the consumer packaged goods space.