Professional Summary
Professional Overview
Luke McAlpine is an experienced General Manager and Head of Brand with a strong background in the cycling and apparel industries. He leverages his expertise in sales, marketing, and brand management to drive business growth and impact.
Experience Summary
Current Role
Luke currently serves as the General Manager and Head of Brand at Taylor Stitch, a leading sustainable clothing brand based in San Francisco, California. In this role, he is responsible for overseeing the overall business operations, brand strategy, and strategic initiatives to strengthen the company's market presence and drive revenue growth.
Career Progression
Prior to his current role, Luke held several key positions in the cycling and apparel industry. He served as the National Sales Manager at Capo Cycling Apparel, where he led a team of sales representatives and successfully expanded the brand's distribution network. Before that, he held the role of Marketing Director at Sports Garage Cycling, where he developed and executed integrated marketing campaigns that enhanced the company's brand visibility and customer engagement.
Academic Background
Luke holds a Bachelor's degree in Business Administration from the University of California, Berkeley, with a focus on Marketing and Entrepreneurship.
Areas of Expertise
- Brand management and strategy
- Sales leadership and channel development
- Integrated marketing campaign planning and execution
- Operational optimization and business growth
- Sustainable product development and positioning
Professional Impact
During his tenure at Taylor Stitch, Luke has spearheaded several key initiatives that have contributed to the brand's growth and industry recognition. He has led the development of innovative product lines that align with the company's sustainability mission, resulting in increased customer loyalty and market share. Additionally, he has implemented data-driven marketing strategies that have enhanced the brand's digital presence and customer engagement, driving significant revenue growth.
Conclusion
With his extensive experience in the cycling and apparel industries, Luke McAlpine is a versatile and results-driven leader. He is committed to driving business success through strategic brand management, customer-centric initiatives, and a focus on sustainability. As the General Manager and Head of Brand at Taylor Stitch, Luke continues to make a meaningful impact on the company's growth and industry leadership.
