Professional Summary

Professional Overview

Luke McLeod is an experienced Search Engine Optimization (SEO) Manager with a diverse background in digital marketing and the hospitality industry. He currently oversees SEO strategy and implementation for the Tifco Hotel Group while also serving as Marketing Director for Baste. Luke's expertise spans search engine optimization, content marketing, and digital campaign management, helping organizations improve their online visibility and drive sustainable growth.

Experience Summary

Current Roles

Search Engine Optimization Manager, Tifco Hotel Group (2023-07-01 to Present)

Develop and execute comprehensive SEO strategies to improve organic search rankings and drive high-quality website traffic for the Tifco Hotel Group's portfolio of properties

Conduct in-depth keyword research, content optimization, and technical SEO audits to identify and address on-site and off-site optimization opportunities

Collaborate with cross-functional teams to implement SEO best practices and continuously monitor and report on performance metrics

Marketing Director, Baste (2022-10-01 to Present)

Devise and lead the implementation of integrated marketing campaigns to promote Baste's brand and products across digital and traditional channels

Oversee the development of engaging content, including blogs, social media posts, and email newsletters, to build brand awareness and drive customer engagement

Analyze market trends, consumer behavior, and competitor activities to inform strategic marketing decisions and optimize campaign performance

Career Progression

Digital Marketing Manager, MCD Home & Garden Group (2022-01-01 to 2023-07-01)

Managed the development and execution of digital marketing strategies, including SEO, social media, and email marketing, to support the company's e-commerce and retail operations

Spearheaded the implementation of a comprehensive SEO program, resulting in a 25% increase in organic search traffic and a 12% improvement in conversion rates

Collaborated with the product and content teams to create and optimize high-performing digital content, driving a 35% year-over-year increase in website engagement

Digital Marketing Executive, MCD Home & Garden Group (2021-01-01 to 2022-01-01)

Assisted with the planning and implementation of digital marketing campaigns, including website optimization, social media management, and email marketing

Contributed to the development of content strategies and created engaging digital assets to support the company's marketing initiatives

Monitored campaign performance and provided data-driven insights to inform optimization efforts

Academic Background

Luke holds a Bachelor of Business Administration degree with a specialization in Marketing from the University of Limerick, where he graduated with distinction.

Areas of Expertise

Search engine optimization (SEO)

Content marketing and creation

Digital campaign management

Social media marketing

Email marketing and automation

Data analysis and performance reporting

Cross-functional collaboration and stakeholder management

Professional Impact

Implemented successful SEO strategies that drove significant improvements in organic search traffic and conversions for previous employers

Leveraged content marketing and social media to build brand awareness and engage target audiences

Demonstrated the ability to analyze data, identify optimization opportunities, and implement data-driven marketing initiatives

Conclusion

With a strong background in digital marketing and a proven track record of delivering measurable results, Luke McLeod is poised to continue driving impactful SEO and marketing strategies for the Tifco Hotel Group and Baste. His versatile skill set and cross-industry experience position him as a valuable asset in enhancing online visibility, driving customer engagement, and supporting organizational growth.

Luke McLeod