Lula Cassidy, Founder, Chief Marketing Officer & Chief Revenue Officer
Professional Overview
Lula Cassidy is a seasoned marketing and revenue management executive with extensive experience in the hospitality and tourism industries. As the Founder, Chief Marketing Officer, and Chief Revenue Officer of InnTerActive Marketing & Solutions, she leverages her expertise to drive transformative growth for her clients.
Experience Summary
Current Role
As the Founder, Chief Marketing Officer, and Chief Revenue Officer of InnTerActive Marketing & Solutions, Lula is responsible for developing and executing strategic marketing and revenue management initiatives that optimize performance and profitability for her clients. Under her leadership, the company has established a reputation for delivering innovative solutions that help hotels, resorts, and tourism organizations thrive in a competitive market.
Career Progression
Prior to founding InnTerActive, Lula held several influential roles in the hospitality industry. As the Executive Director of the Greater St. Charles, IL Convention & Visitors Bureau, she spearheaded successful marketing campaigns that drove increased tourist traffic and revenue for the region. She also served as the Festival Executive Director for Scarecrow Fest, one of the "Top 100" national festivals in the United States. Lula's extensive background includes a tenure as a Senior Brand Consultant in the Franchise Division at La Quinta Suites, where she provided strategic guidance to franchisees on brand positioning and growth strategies.
Academic Background
Lula holds a Bachelor's degree from a prestigious university, where she specialized in Hospitality Management and Marketing. Her academic achievements and commitment to professional development have been instrumental in shaping her career trajectory.
Areas of Expertise
Lula's expertise spans a wide range of areas, including:
- Integrated marketing strategy and campaign development
- Revenue management and optimization
- Hospitality operations and franchise management
- Event planning and execution
- Strategic partnerships and business development
Professional Impact
Throughout her career, Lula has demonstrated a track record of driving tangible results for her clients and organizations. As the Founder of InnTerActive, she has spearheaded innovative marketing and revenue management solutions that have helped her clients achieve remarkable growth and profitability. Lula's industry contributions and thought leadership have also been recognized through her involvement in various industry associations and events.
Conclusion
Lula Cassidy's extensive experience, strategic vision, and proven track record of success make her a highly sought-after expert in the hospitality and tourism industries. As she continues to lead InnTerActive Marketing & Solutions, Lula remains focused on delivering transformative solutions that empower her clients to thrive in an ever-evolving market.
