Lulwa Gedeon

Head of Marketing & Communications, Valeo Health ME

Professional Overview

Lulwa Gedeon is an accomplished marketing and communications professional with over 7 years of experience in the healthcare industry. As the Head of Marketing & Communications at Valeo Health ME, she is responsible for driving the company's brand strategy, leading impactful campaigns, and managing a talented team to deliver measurable results.

Experience Summary

Current Role

In her current role as Head of Marketing & Communications at Valeo Health ME, Lulwa is responsible for overseeing all marketing and communications initiatives for the company's operations in the Middle East. She leads the development and execution of comprehensive marketing strategies, including brand positioning, digital campaigns, event management, and media relations. Under her leadership, Valeo Health ME has seen a significant increase in brand awareness and customer engagement across the region.

Career Progression

Prior to joining Valeo Health ME, Lulwa held various marketing roles at Brainstorm SAL, a leading marketing and advertising agency in the Middle East. She started as a Marketing Executive, quickly progressing to the position of Marketing Manager and then Managing Director, where she was instrumental in driving the agency's growth and expanding its client portfolio.

Lulwa's early career experience includes an internship at Som-hi Dansa Barcelona, where she gained valuable insights into the world of event marketing and communications.

Academic Background

Lulwa holds a Bachelor's degree in Marketing from the American University of Beirut, where she graduated with distinction. During her studies, she was recognized for her academic excellence and leadership skills, serving as the president of the university's marketing club.

Areas of Expertise

Strategic marketing and brand management

Integrated marketing communications

Digital marketing and social media campaigns

Event planning and execution

Media relations and public relations

Team leadership and mentorship

Professional Impact

Under Lulwa's leadership, Valeo Health ME has seen a 25% increase in brand awareness among its target audience in the UAE. She has spearheaded the development of impactful marketing campaigns that have driven a 20% growth in customer engagement and a 15% increase in lead generation. Lulwa's ability to foster a collaborative and innovative team environment has been instrumental in the company's success.

Conclusion

Lulwa Gedeon is a dynamic and results-driven marketing and communications professional with a proven track record of success in the healthcare industry. Her strategic vision, leadership skills, and data-driven approach have positioned her as a key asset in driving Valeo Health ME's growth and positioning the company as a market leader in the region.