Lupe Benitez

SVP of Design, Golf and Raquet Sports Men's and Women's, Perry Ellis International, Miami, FL

Professional Overview

Lupe Benitez is an accomplished fashion design executive with over 20 years of experience in the golf and racquet sports apparel industry. As the Senior Vice President of Design for Golf and Racquet Sports Men's and Women's at Perry Ellis International, she oversees the strategic development and execution of design and product strategies for these key segments.

Experience Summary

Current Role

In her current role as SVP of Design, Golf and Raquet Sports Men's and Women's at Perry Ellis International, Lupe is responsible for leading a team of designers to create innovative and trend-forward collections for the company's golf and racquet sports brands. She collaborates closely with cross-functional stakeholders to ensure the seamless integration of design, merchandising, and marketing initiatives. Under her leadership, the golf and racquet sports divisions have consistently delivered high-performing, commercially successful product lines that have strengthened the company's market position.

Career Progression

Lupe joined Perry Ellis International in 2002 as a Designer for the company's private label and in-house brands. She quickly rose through the ranks, serving as Design Director for Golf Brands and Private Label, and later as VP of Design for Golf Brands Men's and Women's. Her proven track record of designing commercially successful collections and driving brand growth led to her promotion to her current role as SVP in 2017.

Prior to joining Perry Ellis, Lupe gained valuable design experience at renowned fashion brands such as Tommy Hilfiger and Calvin Klein, as well as through freelance design work at 24 Seven Inc.

Academic Background

Lupe holds a Bachelor's degree in Fashion Design from the Fashion Institute of Technology, where she developed a strong foundation in design principles, trend analysis, and technical skills.

Areas of Expertise

• Golf and racquet sports apparel design

• Trend forecasting and market analysis

• Collaborative design and product development

• Collection and line planning

• Brand strategy and positioning

• Cross-functional team leadership

Professional Impact

Under Lupe's design leadership, the golf and racquet sports divisions at Perry Ellis International have consistently delivered innovative, high-performing product lines that have resonated with consumers and strengthened the company's market share in these key categories. Her ability to translate emerging trends into commercially successful designs has been instrumental in driving the continued growth and success of these business segments.

Conclusion

With her extensive design expertise, industry knowledge, and proven track record of success, Lupe Benitez is a valuable asset to Perry Ellis International. In her role as SVP of Design, Golf and Racquet Sports Men's and Women's, she continues to drive the company's design strategy and product development, positioning the brand for ongoing growth and market leadership in these dynamic and competitive categories.