Lydia Kramer

Director of Digital Marketing
Boulder, Colorado, United States

Professional Overview

Lydia Kramer is a seasoned digital marketing professional with a diverse background in content creation, social media management, and strategic branding. As the Director of Digital Marketing at Jim Morris Environmental T-Shirt Company and a Marketing and Social Media Consultant at Climate Change Realty, she leverages her expertise to drive impactful digital campaigns that elevate brand awareness and engagement within the environmentally conscious and sustainability-focused industries.

Experience Summary

Current Roles

Director of Digital Marketing, Jim Morris Environmental T-Shirt Company (2024-01-01 to Present)

• Oversee the development and implementation of comprehensive digital marketing strategies to promote the company's eco-friendly apparel line

• Manage a team of digital marketing specialists to execute high-performing social media campaigns, SEO-optimized content, and data-driven email marketing initiatives

• Collaborate closely with the creative and e-commerce teams to ensure a cohesive brand identity and seamless user experience across all digital touchpoints

• Analyze website analytics and social media metrics to continuously optimize marketing efforts and deliver measurable results

Marketing and Social Media Consultant, Climate Change Realty (2024-01-01 to Present)

• Provide strategic consulting services to support the digital marketing initiatives of this sustainability-focused real estate company

• Develop and implement social media content strategies to engage the company's target audience and drive online lead generation

• Analyze website traffic and social media analytics to provide data-driven recommendations for improved digital marketing performance

Writing Coach and Content Editor, Self-employed (2019-02-01 to Present)

• Offer personalized coaching and editing services to help aspiring writers and content creators refine their skills and enhance the quality of their work

• Provide comprehensive feedback and guidance on various writing projects, including blog posts, articles, and creative writing pieces

Career Progression

Prior to her current roles, Lydia held the position of Director of Marketing at Climate Change Realty, where she spearheaded the development and execution of integrated marketing campaigns to promote the company's sustainable real estate services. She also gained valuable experience as an Assistant Farm Manager at MOHALA FARMS, where she contributed to the day-to-day operations and community outreach initiatives of this organic farming initiative.

Academic Background

Lydia holds a Bachelor of Arts degree in English Literature from the University of Colorado Boulder, where she graduated with distinction and was recognized for her outstanding academic achievements.

Areas of Expertise

• Digital marketing strategy and execution

• Social media management and content creation

• Search engine optimization (SEO) and web analytics

• Branding and creative direction

• Writing, editing, and content development

• Project management and team leadership

Professional Impact

Lydia's passion for environmental sustainability and her ability to craft impactful digital marketing campaigns have enabled her to make significant contributions within the industries she serves. Her work has helped to elevate brand awareness, drive online engagement, and support the growth of environmentally conscious businesses and initiatives.

Conclusion

With her extensive experience, versatile skill set, and unwavering commitment to sustainable practices, Lydia Kramer is poised to continue making a meaningful impact as a strategic digital marketing leader. Her ability to leverage data-driven insights and creative storytelling to achieve measurable results makes her a valuable asset to any organization seeking to amplify its online presence and strengthen its connection with environmentally aware consumers.