Lydia Winkler

Co-Founder
, , United States

Professional Overview

Lydia Winkler is an experienced entrepreneur and marketing professional with a strong track record in the real estate and property technology industries. As the Co-Founder of RentCheck and the Founder of REEP Now, she leverages her expertise in marketing, operations, and business development to drive innovation and growth.

Experience Summary

Current Roles

Co-Founder, RentCheck (2018-03-01 to Present)

• Co-founded RentCheck, a leading property management software platform, and oversees all aspects of marketing, product development, and strategic partnerships

• Developed a seamless, AI-powered inspection process that has streamlined operations for over 500 property management firms, reducing inspection times by 35% on average

Founder, REEP Now (2017-07-01 to Present)

• Launched REEP Now, a real estate education and professional development platform, to provide resources and training for aspiring and mid-career real estate professionals

• Curated a comprehensive curriculum covering topics such as market analysis, lead generation, and client relationship management, which has been accessed by over 10,000 users

Past Experience

Innocence Project New Orleans, Innocence Project New Orleans (2017-05-01 to 2017-08-01)

• Served as a marketing and communications intern, supporting the organization's mission to exonerate the wrongfully convicted through investigative research and legal advocacy

Marketing Communications, Whistle Labs (2014-09-01 to 2015-09-01)

• Contributed to the marketing and communications strategy for Whistle, a leading pet activity tracker, including content creation, social media management, and event coordination

Academic Background

Lydia holds a Bachelor of Arts in Marketing from the University of Michigan, where she graduated cum laude and was recognized for her leadership in student organizations.

Areas of Expertise

• Real estate technology and property management software

• Digital marketing and content creation

• Operational optimization and process improvement

• Entrepreneurship and business development

• Education and professional development program design

Professional Impact

• Developed and implemented a customer-centric marketing strategy that has driven a 45% increase in RentCheck's user base over the past two years

• Spearheaded the creation of REEP Now's online learning platform, which has been praised by industry professionals for its comprehensive and practical curriculum

• Served as a guest speaker at multiple real estate technology conferences, sharing insights on the role of innovation in property management

Conclusion

With her diverse expertise and entrepreneurial spirit, Lydia Winkler is poised to continue making a significant impact in the real estate and property technology industries. Her proven track record of driving growth, improving operational efficiency, and empowering professionals makes her a valuable asset to any organization seeking to capitalize on emerging market trends.