Professional Profile
Lyndsey Rojas serves as the Chief Marketing Officer (CMO) at IFS Ultimo, a global leader in Enterprise Asset Management (EAM) software. Her role centers on building and developing dynamic international marketing teams that design and execute integrated campaigns focused on bottom-up growth, brand development, and data-driven strategy. She is prominently involved in driving change through people, brand enhancement, and focused growth initiatives aligned with Ultimo’s vision.
Key Responsibilities and Contributions
- Leads international marketing teams responsible for comprehensive campaign design and execution across various markets.
- Oversees marketing communications with a strong emphasis on product marketing and analyst relations, leveraging over 10 years of relevant experience prior to her current role.
- Functions as a passionate team builder, fostering collaborative marketing approaches that align with IFS Ultimo’s growth objectives.
- Active in channel marketing and partner engagement, contributing to IFS Ultimo's expansion from a regional to a global player.
- Advocates for customer-centric narratives, highlighting success stories from key clients such as NewCold, reflecting an emphasis on cold chain logistics applications of Ultimo’s software.
Recent Engagements and Public Presence
- Frequently shares insights on LinkedIn regarding EAM trends, Artificial Intelligence (AI) in asset management, and sustainability initiatives within the industry.
- Publicly communicated key milestones such as IFS Ultimo achieving its SOC 2 Type 2 report, underscoring the company's commitment to security and compliance.
- Involved in industry events such as the SMRP Annual Conference, reinforcing Ultimo's thought leadership in maintenance and reliability.
- Engages audiences through multimedia channels, including podcasts and articles that address evolving digital marketing strategies like the “Changing Paid Search Game.”
Organizational Context: IFS Ultimo
- Ultimo is recognized as a Leader in the Verdantix Green Quadrant®: EAM Software Report (2025), highlighting its innovation in sustainability and enterprise asset management solutions.
- Recently completed its second U.S. acquisition within 12 months, acquiring FSI Software to expand its healthcare innovation capabilities and deepen its commitment to client success.
- Ultimo's suite of offerings includes IFS Ultimo, IFS Cloud, and IFS Maintenix, which collectively support growth in asset management efficiency and customer lifecycle value.
- The company places strategic emphasis on security and compliance, as evidenced by its SOC 2 Type 2 certification—a critical differentiator in regulated industries.
Education and Background
- Lyndsey received her education at The Ohio State University Fisher College of Business, equipping her with a foundational understanding in business and marketing.
- Prior experience includes extensive work in product marketing and marketing communications, with significant expertise in analyst relations.
Strategic Relevance
Lyndsey’s leadership in orchestrating integrated marketing strategies, coupled with her focus on customer success stories and industry recognition, positions her as a key executive influencing Ultimo’s market positioning and growth trajectory. Her engagement with security compliance milestones and the communication of corporate acquisitions indicate a strategic orientation towards strengthening both product capability and market trust. Her role is central to aligning marketing objectives with business imperatives, particularly as Ultimo accelerates growth in the U.S. and expands healthcare sector innovation.
LinkedIn Profile: [https://www.linkedin.com/in/lyndseyrojas](https://www.linkedin.com/in/lyndseyrojas)
Company: IFS Ultimo (an IFS Company)
Title: Chief Marketing Officer (CMO)
Education: The Ohio State University Fisher College of Business
