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Lynn Fu

Lynn Fu, Brand Protection Director APAC



Professional Overview


Lynn Fu is an experienced Brand Protection Director with a strong track record in safeguarding brand integrity and combating counterfeiting across the Asia-Pacific (APAC) region. As the Brand Protection Director APAC at Nike, she oversees the company's comprehensive brand protection strategies, driving initiatives to protect the brand's intellectual property and combat the distribution of counterfeit products.

Experience Summary



Current Role


As the Brand Protection Director APAC at Nike since 2019, Lynn is responsible for leading the company's brand protection efforts across the APAC region. She develops and implements robust anti-counterfeiting strategies, collaborating closely with e-commerce platforms, law enforcement agencies, and industry partners to disrupt the supply chain of counterfeit goods. Under her leadership, Nike has achieved significant success in reducing the availability of counterfeit products, improving brand integrity, and protecting consumer trust.

Career Progression


Prior to her current role, Lynn held various leadership positions in brand protection and intellectual property management. As the Director of Brand Cooperation at Alibaba Group, she spearheaded the company's cross-border brand protection initiatives, driving the development of innovative solutions to address the challenge of online counterfeiting. Earlier in her career, Lynn served as the Regional Lead of the ACF (Authentic Customer First) Program for the APJ (Asia-Pacific and Japan) region at HP, where she led the implementation of robust anti-counterfeiting strategies and provided strategic guidance to the company's brand protection efforts.

Academic Background


Lynn holds a Bachelor of Laws (LL.B.) degree from Peking University, where she specialized in intellectual property law. She has also completed executive education programs in brand management and strategic marketing at leading institutions, further strengthening her expertise in the field of brand protection.

Areas of Expertise


  • Brand protection strategy and implementation

  • Intellectual property enforcement and litigation

  • E-commerce platform collaboration and online brand protection

  • Cross-border anti-counterfeiting operations

  • Stakeholder engagement and strategic partnerships

  • Data-driven decision making and analytics


Professional Impact


Under Lynn's leadership, Nike has achieved significant success in combating counterfeiting in the APAC region. She has spearheaded the development of innovative brand protection technologies, leveraging data analytics and machine learning to identify and disrupt counterfeit supply chains. Through her collaborative approach with e-commerce platforms and law enforcement agencies, Lynn has contributed to the seizure of millions of counterfeit goods, protecting the brand's reputation and ensuring consumer safety.

Conclusion


With her deep expertise in brand protection, intellectual property management, and cross-border collaboration, Lynn Fu is a recognized leader in the field of brand protection. As the Brand Protection Director APAC at Nike, she continues to drive innovative solutions and strategic initiatives that safeguard the company's brand integrity and maintain consumer trust across the Asia-Pacific region.