Lynne Jarman-Johnson

Chief Marketing Officer

Professional Overview
Lynne Jarman-Johnson is a seasoned marketing executive with over 30 years of experience driving strategic growth and brand development for organizations across diverse industries. As the Chief Marketing Officer at Consumers Credit Union, she leverages her expertise in marketing strategy, digital optimization, and customer experience to enhance the company's market position and accelerate its expansion.

Experience Summary

Current Role
As the Chief Marketing Officer at Consumers Credit Union since 2011, Lynne is responsible for overseeing the credit union's comprehensive marketing initiatives, including brand management, digital marketing, advertising, and community engagement. Under her leadership, the credit union has experienced significant growth, with a 25% increase in membership and a 20% rise in asset value. Lynne has been instrumental in driving the organization's digital transformation, implementing innovative marketing technologies and enhancing the customer-centric approach to deliver exceptional experiences.

Career Progression
Prior to her current role, Lynne was the President and Owner of Jarman-Johnson Communication, a boutique marketing consultancy, where she provided strategic marketing and communications services to a diverse client base. She has also held the position of Executive Marketing Consultant for various organizations, including the West Michigan Women's Expo and Byron Center Meats, where she played a pivotal role in elevating their brand visibility and driving market growth.

Additionally, Lynne served as the Marketing Chair and Executive Committee member of The Economic Club of Grand Rapids, where she led the organization's marketing and community engagement initiatives for over 20 years.

Academic Background
Lynne holds a Bachelor's degree in Marketing from the University of Michigan, where she graduated with Honors.

Areas of Expertise

• Strategic marketing and brand management

• Digital marketing and e-commerce optimization

• Customer experience and engagement

• Integrated marketing communications

• Project management and team leadership

Professional Impact
Throughout her career, Lynne has spearheaded numerous successful marketing campaigns and initiatives that have driven measurable results for her clients and employers. Her ability to align marketing efforts with business objectives has earned her a reputation as a trusted advisor and respected leader in the industry.

Conclusion
Lynne Jarman-Johnson's deep understanding of the marketing landscape, combined with her proven track record of driving growth and innovation, makes her a valuable asset to Consumers Credit Union. As the Chief Marketing Officer, she continues to leverage her expertise to enhance the organization's brand visibility, amplify its digital presence, and deliver exceptional experiences that foster customer loyalty and drive sustainable growth.