Professional Role and Responsibilities
Melissa Weisstuch serves as the Marketing & Communications Manager at the New York Proton Center (NYPC), a position she assumed in July 2020 as the organization’s first full-time marketing and communications manager. In this capacity, she is responsible for developing and executing comprehensive marketing strategies aimed at raising awareness of innovative proton therapy cancer treatments among patients, healthcare providers, and the general public. Her role emphasizes patient education, public relations, digital content management, and multi-channel marketing campaigns tailored for healthcare audiences.
Melissa’s work includes managing communications related to cancer treatment innovations, orchestrating public outreach programs, and promoting the center’s services to targeted demographics, such as campaigns focused on colorectal cancer screening for the 45-51 age group. She has been instrumental in creating award-winning marketing collateral, including sales brochures and patient education materials, demonstrating strong expertise in healthcare communications strategy.
Career Highlights and Achievements
Throughout her professional tenure at NYPC and prior healthcare marketing roles, Melissa has received multiple industry recognitions that underscore her effectiveness and innovation in healthcare marketing communications:
- Lamplighter Award (Silver)
- Gold Award in Website Category (for the NYPC website, launched 2024, in partnership with SilverTech)
- Award of Excellence – Colorectal Screening Campaign
- Aster Awards (Gold and Bronze)
- Davey Award (Silver)
- Big W Award (Silver – interactive media/podcast)
- Recipient of the New York Women in Communications Member Empowerment Grant for advanced digital marketing studies at New York University
Her leadership in digital transformation and patient education through interactive media and direct mail campaigns has been noted as a significant driver of NYPC’s public engagement and brand positioning.
Professional Background and Affiliations
Melissa holds a Bachelor of Arts degree, and she has accumulated extensive experience managing marketing and communications initiatives primarily within hospitals, medical practices, and nonprofit healthcare organizations. Her experience is supplemented by a deep understanding of healthcare industry trends, hospital administration, and patient advocacy.
She is actively engaged in prominent professional associations relevant to healthcare marketing and communications, which includes sustained leadership and mentoring roles:
- New York Women in Communications (NYWICI)
- Board Member and Co-Vice President, Membership (2012–2014)
- Co-Chair, Mentoring Committee (2019–present)
- Healthcare Public Relations & Marketing Society of New York (HPRMS)
- Society for Healthcare Strategy & Market Development (SHSMD)
- New England Society for Healthcare Communications (NESHCo)
- Public Relations Society of America (PRSA)
- American Marketing Association (AMA)
Her longstanding commitment to mentorship and empowerment within NYWICI reflects an emphasis on talent development in communications fields, especially for women in healthcare marketing.
Additional Notable Contributions
- Melissa has contributed to notable marketing case studies and award-winning campaigns that have strengthened NYPC’s brand visibility and patient engagement.
- She played a key role in launching communications strategies during high-profile healthcare awareness events, including Breast Cancer Awareness Month, highlighting thought leadership at NYPC.
- Melissa frequently participates in industry discussions and podcasts, such as the NYWICI career-focused "WomenHeard" podcast, illustrating her active role as a communications thought leader.
- She is recognized for her mission-driven approach to marketing that aligns with the patient-centered mission of NYPC, advocating for educational initiatives that improve cancer patient experiences.
Contact and Location
- Email: mweisstuch@nyproton.com
- Phone: Available through professional channels
- Location: New York City Metropolitan Area
Summary
Melissa Weisstuch is a highly accomplished, mission-driven marketing communications manager with a strategic focus on oncology-focused healthcare marketing. Her deep expertise in healthcare outreach, combined with a robust portfolio of award-winning campaigns and leadership roles in relevant professional societies, positions her as a valuable influencer in the promotion of proton therapy at New York Proton Center. Her work is characterized by a strong patient education orientation and adept management of multi-channel marketing platforms, rendering her communication strategies impactful within specialized healthcare markets.
