Mac Johnson

New York, New York, United States

Professional Overview

Mac Johnson is an experienced business development professional with a strong track record of driving growth and revenue for leading technology companies. As the Director at GroundTruth, he oversees strategic account management and expansion efforts, leveraging his deep expertise in data-driven advertising and platform solutions.

Experience Summary

Current Role

As the Director at GroundTruth, Mac is responsible for managing key strategic accounts and developing innovative solutions to meet client needs. He collaborates closely with cross-functional teams to deliver customized advertising strategies that maximize campaign performance and drive measurable business impact. Under his leadership, Mac has helped GroundTruth expand its client base and deepen existing relationships, contributing significantly to the company's continued growth.

Prior to his Director role, Mac served as the Senior Strategic Account Executive on GroundTruth's platform team, where he was instrumental in securing high-value partnerships and implementing successful large-scale advertising campaigns. His ability to understand client challenges and translate them into effective data-driven solutions has been a key driver of his success.

Career Progression

Before joining GroundTruth, Mac held various sales and business development roles, including Senior Account Executive at Criteo and Brand Ambassador at Quorn Foods. His diverse experience has equipped him with a well-rounded understanding of the advertising and consumer packaged goods industries, allowing him to provide valuable insights and strategic guidance to his clients.

Academic Background

Mac holds a Bachelor of Arts degree in Environmental Studies from the University of Massachusetts Amherst, where he graduated with distinction. During his time at the university, he was actively involved in sustainability initiatives and completed an internship with the Northeast Organic Farming Association (NOFA/Mass).

Areas of Expertise

• Strategic account management

• Data-driven advertising solutions

• Platform and software sales

• Client relationship development

• Cross-functional collaboration

• Consultative problem-solving

Professional Impact

Under Mac's leadership, GroundTruth has secured several high-profile partnerships and experienced significant revenue growth within his portfolio of strategic accounts. His ability to identify and capitalize on emerging industry trends has enabled him to deliver innovative solutions that drive tangible results for his clients.

Conclusion

With his extensive experience, strong industry expertise, and proven track record of success, Mac Johnson is a valuable asset to the GroundTruth team. His dedication to delivering exceptional service and driving measurable business impact positions him as a trusted partner and respected leader in the digital advertising industry.