Macarena Herrera

VP of Digital Marketing

Professional Overview

Macarena Herrera is a seasoned digital marketing executive with over a decade of experience driving ecommerce growth and performance marketing success for leading consumer health brands. As the VP of Digital Marketing at Force Factor, she is responsible for overseeing the company's comprehensive digital strategy, including search engine optimization, paid media, social media, and content marketing initiatives.

Experience Summary

Current Role

In her current role as VP of Digital Marketing at Force Factor, Macarena is tasked with leading the company's digital transformation and optimizing its omnichannel marketing efforts. She is responsible for developing and executing integrated digital campaigns that drive brand awareness, website traffic, and online sales. Under her leadership, Force Factor has seen a 25% increase in online conversions and a 15% uplift in overall digital marketing ROI.

Career Progression

Prior to joining Force Factor, Macarena held several key roles at Reckitt, a multinational consumer goods company. As the Ecommerce Performance Marketing Lead for the Health division, she developed and implemented data-driven strategies that resulted in a 30% growth in online sales for the company's portfolio of health and wellness brands, including Mucinex, Delsym, and Durex. Before that, she served as the Ecommerce Retail Media Lead, where she leveraged her expertise in Amazon marketing to drive a 20% increase in brand visibility and a 15% improvement in sponsored product conversion rates.

Earlier in her career, Macarena worked as a Senior Business Development Manager at ScienceFirst, LLC, where she played a pivotal role in securing key client partnerships and expanding the company's market reach.

Academic Background

Macarena holds an MBA in Marketing and General Management from the Tuck School of Business at Dartmouth College. During her time at Tuck, she participated in the Global Consultancy Project, serving as an external consultant for a luxury brand management firm.

Areas of Expertise

Ecommerce and digital marketing strategy

Performance marketing optimization

Search engine optimization (SEO) and search engine marketing (SEM)

Social media marketing and content creation

Retail media and Amazon marketing

Data analytics and campaign measurement

Professional Impact

Macarena's strategic vision and data-driven approach have consistently delivered measurable results for the brands she has worked with. She is a sought-after speaker at industry events and has been recognized for her innovative marketing initiatives, including a prestigious award for her work in leveraging emerging technologies to enhance the customer experience.

Conclusion

With her proven track record of driving digital transformation and delivering sustainable growth, Macarena Herrera is poised to continue making a significant impact in the consumer health and wellness industry as the VP of Digital Marketing at Force Factor.