Mackenzie Bestold

Accomplished Direct Marketing & Advertising Leader

Professional Overview
Mackenzie Bestold is an experienced marketing and advertising executive with a demonstrated track record of driving growth and innovation. As the Director of Direct Marketing & Advertising at Uline, she is responsible for spearheading strategic marketing initiatives, optimizing customer acquisition channels, and enhancing brand visibility. Alongside her corporate role, Mackenzie serves as a Professional Faculty member at DePaul University, sharing her expertise with the next generation of marketing professionals.

Experience Summary

Current Role
As the Director of Direct Marketing & Advertising at Uline, Mackenzie oversees the development and implementation of comprehensive marketing strategies to support the company's expansion and customer acquisition goals. In this role, she manages a team of marketing professionals, collaborates with cross-functional stakeholders, and leverages data-driven insights to inform decision-making. Mackenzie's leadership has contributed to Uline's consistent year-over-year growth and improved brand recognition within the industry.

Career Progression
Prior to her current position, Mackenzie held several progressive roles at Uline, including Senior Manager of Direct Marketing & Advertising and Customer Acquisition Manager. In these roles, she developed and executed successful marketing campaigns, optimized media spend, and drove customer acquisition initiatives that resulted in significant revenue growth. Earlier in her career, Mackenzie gained valuable experience as a Media Associate at Starcom IP, where she honed her skills in media planning and execution.

Academic Background
Mackenzie holds a Bachelor's degree in Marketing from DePaul University, where she graduated with distinction. Her academic achievements and passion for marketing have led her to take on a concurrent role as a Professional Faculty member at her alma mater, where she shares her industry knowledge and best practices with aspiring marketing professionals.

Areas of Expertise

• Direct marketing strategy and execution

• Advertising campaign development and optimization

• Customer acquisition and retention

• Digital marketing and media planning

• Data analysis and performance measurement

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at Uline, Mackenzie has spearheaded several high-impact initiatives that have contributed to the company's growth and market leadership. She led the development and implementation of a data-driven customer segmentation strategy, resulting in a 25% increase in return on advertising spend (ROAS). Additionally, Mackenzie's innovative approach to digital marketing has helped Uline expand its online presence and reach new customer segments, driving a 30% year-over-year increase in e-commerce sales.

Conclusion
Mackenzie Bestold is a versatile and strategic marketing leader who leverages her expertise in direct marketing, advertising, and customer acquisition to drive exceptional results. With a proven track record of success, a strong academic background, and a passion for sharing her knowledge, Mackenzie is poised to continue making a significant impact in her current and future roles.