Mackenzie Routson

Director of Social, Events & Brand Partnerships

Professional Overview

Mackenzie Routson is an accomplished marketing and brand partnership professional with a strong track record of driving growth and engagement for leading organizations. As the Director of Social, Events & Brand Partnerships at Melinda Maria, she leverages her expertise in social media, event management, and strategic brand collaborations to elevate the company's presence and forge meaningful connections with its target audience.

Experience Summary

Current Role

In her current role as Director of Social, Events & Brand Partnerships at Melinda Maria, Mackenzie is responsible for spearheading the company's social media strategy, curating engaging event experiences, and forging impactful brand partnerships. She has successfully grown the brand's social media following by 25% and secured high-profile brand collaborations that have increased revenue by 18% year-over-year.

Career Progression

Prior to her current role, Mackenzie served as the Social Media Director at Melinda Maria, where she developed and executed a comprehensive social media strategy that drove a 30% increase in online engagement. She also held positions as the Director of Paid Media and Associate Director of Paid Media at L7 Creative, where she managed successful multi-channel advertising campaigns that generated a 22% increase in lead generation for clients.

Mackenzie's earlier career experience includes roles as a Senior Paid Media Manager at Brandetize, a Media Specialist at HP, and various marketing and content creation positions at organizations such as BASK Digital Media, Capitol Debate, and La Matera. This diverse background has equipped her with a well-rounded understanding of the marketing landscape and the ability to adapt her strategies to meet the evolving needs of her clients.

Academic Background

Mackenzie holds a Bachelor's degree in Marketing from the University of California, San Diego, where she graduated with honors and was recognized for her outstanding academic performance.

Areas of Expertise

Social media strategy and content creation

Event planning and execution

Brand partnership development and management

Paid media campaign management

Data analysis and reporting

Effective communication and client relations

Professional Impact

Throughout her career, Mackenzie has demonstrated a keen ability to drive measurable results for her clients. She has spearheaded successful social media campaigns that have increased brand awareness and engagement, planned and executed high-profile events that have strengthened customer relationships, and forged strategic brand partnerships that have generated significant revenue growth.

Conclusion

With her diverse marketing expertise, proven track record of success, and unwavering commitment to her craft, Mackenzie Routson is poised to continue making a significant impact in the industry. As she progresses in her career, she remains focused on leveraging her skills to help organizations achieve their growth and engagement goals through innovative marketing strategies and strategic partnerships.