Professional Overview

Mada Seghete is a seasoned executive and co-founder, currently serving as Co-founder, CEO, and Marketing at Upside, and Co-founder and Board Member at Branch, based in San Francisco, California. Her key expertise areas include marketing, strategy, and market development, with a focus on the technology industry.

Experience Summary

Current Role

Currently, Mada holds multiple roles, including Co-founder, CEO, and Marketing at Upside, Co-founder and Board Member at Branch, Investment Partner at XFactor Ventures, and Fellow at Leaders In Tech. Her key responsibilities include driving business growth, developing marketing strategies, and identifying investment opportunities.

Career Progression

Mada's career progression is marked by notable roles, including Co-founder and VP Marketing at Branch, Co-founder and Head of Strategy and Market Development at Branch, and Co-founder and Head of Marketing at Branch. She has also held positions at Aivo, Yola.com, Deloitte Consulting LLP, Siemens Medical Solutions, and Borg Warner Automotive. Her career trajectory demonstrates growth and increasing responsibility, with key achievements in marketing, business development, and product management.

Areas of Expertise

Mada's areas of expertise include industry-specific skills in marketing, strategy, and market development, as well as technical competencies in software engineering and product management. She also possesses leadership and management capabilities, having driven business growth and led teams in various roles.

Professional Impact

Mada has made notable contributions to the technology industry, including driving business growth and developing marketing strategies. Her work at Branch and Upside has had a significant impact on the industry, although specific metrics are not available.

Conclusion

Mada Seghete is a seasoned executive with a strong background in marketing, strategy, and market development. Her current focus is on driving business growth and identifying investment opportunities, and her value proposition lies in her ability to develop and execute marketing strategies that drive results.