Professional Summary
Professional Overview
Mada Seghete is a seasoned entrepreneur and marketing expert with a proven track record of building successful tech startups. As the Co-founder, CEO and Head of Marketing at Upside, she leverages her extensive industry experience to drive innovation and growth for the company. Mada also serves as a Co-founder and Board Member at Branch, a leading mobile marketing and user analytics platform, and as an Investment Partner at XFactor Ventures, where she supports the next generation of female entrepreneurs.
Experience Summary
Current Roles
As the Co-founder, CEO and Head of Marketing at Upside, Mada is responsible for setting the strategic vision, overseeing product development, and leading the company's marketing and growth initiatives. Under her leadership, Upside has quickly established itself as a prominent player in the tech industry, with a growing customer base and a reputation for delivering innovative solutions. Additionally, as a Co-founder and Board Member at Branch, Mada continues to contribute to the company's ongoing success and expansion.
Career Progression
Mada's entrepreneurial journey began when she co-founded Branch in 2014, where she held various leadership roles, including Head of Marketing, Head of Strategy and Market Development, and VP of Marketing. During her tenure, she played a crucial role in scaling the company, driving its market strategy, and expanding its global footprint. Prior to her entrepreneurial endeavors, Mada gained valuable experience working in software engineering and business analysis roles at organizations such as Siemens Medical Solutions and Deloitte Consulting.
Academic Background
Mada holds a strong academic background, with a degree in Computer Science and Business Administration from a renowned university. Her interdisciplinary education has equipped her with a unique blend of technical proficiency and business acumen, which she has leveraged to great effect in her professional pursuits.
Areas of Expertise
Mada's expertise spans various domains, including digital marketing, product strategy, fundraising, and scaling high-growth startups. Her ability to seamlessly navigate the intersection of technology, marketing, and business has been instrumental in her success as an entrepreneur and investor. Additionally, Mada's leadership skills and industry knowledge have been recognized through her selection as a Fellow in the prestigious Leaders In Tech program.
Professional Impact
Throughout her career, Mada has made significant contributions to the tech industry. As a Co-founder and Board Member at Branch, she has played a pivotal role in the company's growth, helping it become a leading mobile marketing and user analytics platform used by some of the world's largest brands. Her expertise and innovative approach have also been instrumental in the success of Upside, the company she currently leads as Co-founder and CEO. Mada's involvement as an Investment Partner at XFactor Ventures further underscores her commitment to nurturing the next generation of female entrepreneurs and driving positive change within the industry.
Conclusion
Mada Seghete is a dynamic and influential figure in the tech industry, known for her entrepreneurial spirit, marketing prowess, and visionary leadership. With a strong track record of building successful startups, guiding industry-leading organizations, and investing in the future of technology, Mada is poised to continue making a significant impact on the global tech landscape.
