Mada Seghete - Co-founder, CEO and Marketing
Professional Overview
Mada Seghete is a seasoned entrepreneur and marketing strategist with a proven track record of driving innovation and growth in the technology industry. As the Co-founder, CEO and Head of Marketing at Upside, she leads a dynamic team in developing cutting-edge solutions that empower businesses to thrive in the digital age. With a deep understanding of market trends and a keen ability to translate ideas into tangible results, Mada is a respected thought leader in the fields of digital marketing, user acquisition, and product development.
Experience Summary
Current Role
As the Co-founder, CEO and Head of Marketing at Upside, Mada is responsible for setting the strategic vision, driving product development, and spearheading the company's marketing initiatives. Under her leadership, Upside has rapidly emerged as a market leader, leveraging data-driven insights and innovative technologies to help businesses optimize their digital presence and maximize their return on investment. Mada's exceptional ability to identify and capitalize on emerging opportunities has been instrumental in Upside's sustained growth and industry recognition.
Career Progression
Mada's entrepreneurial journey began with the co-founding of Branch, a leading mobile marketing platform, where she served in various leadership roles, including Co-founder, VP of Marketing, and Head of Strategy and Market Development. During her tenure, she played a pivotal role in the company's exponential growth, securing strategic partnerships, and cementing Branch's position as a industry trailblazer.
Prior to her entrepreneurial pursuits, Mada gained valuable experience in the technology and consulting sectors, serving as a Software Engineer at Siemens Medical Solutions and Borg Warner Automotive, as well as a Business Analyst at Deloitte Consulting LLP. Her diverse background and multifaceted skill set have equipped her with the insights and expertise to navigate the complexities of the technology industry and drive sustainable success.
Academic Background
Mada holds a Bachelor of Science degree in Computer Science from Stanford University, where she also served as an Instructor, sharing her expertise with the next generation of innovators and entrepreneurs.
Areas of Expertise
- Digital marketing and user acquisition strategy
- Product development and innovation
- Venture capital and investment strategy
- Entrepreneurship and business leadership
- Data-driven decision making and analytics
- Cross-functional collaboration and team building
Professional Impact
Mada's contributions extend beyond her leadership roles. She is an active investor and advisor, serving as an Investment Partner at XFactor Ventures, where she leverages her industry knowledge and strategic acumen to support the growth of promising startups. Mada's insights and thought leadership have been widely recognized, and she has been invited to share her expertise at various industry events and conferences.
Conclusion
Mada Seghete's remarkable journey as a co-founder, entrepreneur, and marketing strategist has solidified her reputation as a visionary leader in the technology industry. With her unwavering commitment to innovation, data-driven decision making, and collaborative leadership, Mada continues to drive transformative change, empowering businesses to thrive in the digital age.
