Maddie Curet

Global Head of Digital Marketing

Professional Overview

Maddie Curet is an accomplished digital marketing executive with over a decade of experience driving transformative marketing initiatives for leading global brands. As the Global Head of Digital Marketing at Frank & Eileen, she is responsible for spearheading the company's digital strategy, overseeing multi-channel campaigns, and delivering measurable business impact. With a proven track record in brand management, digital campaign optimization, and data-driven marketing, Maddie is a versatile marketing leader adept at navigating complex, fast-paced environments.

Experience Summary

Current Role

As the Global Head of Digital Marketing at Frank & Eileen since July 2022, Maddie is leading the brand's digital transformation efforts, leveraging her expertise to enhance the company's online presence, e-commerce capabilities, and customer engagement. She has been instrumental in developing and implementing integrated digital marketing strategies that have resulted in significant increases in website traffic, social media following, and online sales.

Career Progression

Prior to her current role, Maddie served as the VP of Marketing at OneBlade Inc., where she spearheaded the rebranding and revitalization of the company's digital footprint, driving a 25% increase in online revenue during her tenure. She has also held marketing leadership positions at Affordable Luxury Group, Pernod Ricard, InStyler, and Global Brands Group, where she consistently demonstrated her ability to achieve exceptional results through strategic planning, data-driven decision-making, and innovative marketing initiatives.

Throughout her career, Maddie has earned a reputation as a collaborative, forward-thinking marketing professional who excels at translating complex business objectives into actionable, high-impact digital strategies. Her versatile skill set and deep industry expertise have enabled her to make significant contributions to the growth and success of the brands she has represented.

Academic Background

Maddie holds a Bachelor of Arts degree in Marketing from the University of Southern California, where she graduated cum laude and was recognized for her academic excellence.

Areas of Expertise

Digital marketing strategy and campaign management

Data analysis and performance optimization

Omnichannel marketing integration

Brand positioning and identity development

E-commerce and online customer experience enhancement

Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Maddie has demonstrated a consistent ability to drive measurable business results through her strategic marketing initiatives. Some of her notable achievements include:

Spearheaded a comprehensive digital transformation at OneBlade Inc., resulting in a 25% increase in online revenue

Developed and executed targeted social media campaigns that boosted brand awareness and engagement by 35% for Affordable Luxury Group

Implemented innovative data-driven marketing strategies at Pernod Ricard that improved campaign ROI by 18%

Launched a successful e-commerce platform for InStyler, leading to a 30% increase in online sales

Revitalized the digital marketing presence of Global Brands Group, resulting in a 22% lift in website traffic and a 15% increase in lead generation

Conclusion

Maddie Curet is a seasoned digital marketing executive with a proven track record of delivering exceptional results for global brands. Her strategic vision, data-driven approach, and cross-functional leadership skills have consistently positioned her as a valuable asset in driving digital transformation and elevating brand visibility. As the Global Head of Digital Marketing at Frank & Eileen, Maddie is poised to continue her success, leveraging her extensive expertise to further propel the company's digital initiatives and solidify its position as a leader in the industry.