Professional Overview
Maddison Blakeley is a strategic marketing leader with extensive experience driving growth and transformation for premier global brands. In her current role, she leverages her expertise in digital marketing, brand strategy, and consumer insights to elevate brand awareness and customer engagement.
Experience Summary
Current Role
Maddison currently serves as the Director of Digital Marketing at Apex Brands, a leading consumer goods conglomerate. In this position, she is responsible for overseeing the company's omnichannel digital marketing strategy, including e-commerce, social media, and content marketing initiatives. Under her leadership, the company has achieved a 28% increase in online sales and a 35% growth in social media following over the past two years.
Career Progression
Prior to joining Apex Brands, Maddison held marketing management roles at several prestigious consumer brands. At Luminous Cosmetics, she led the brand's successful digital transformation, implementing data-driven strategies that resulted in a 42% uplift in web traffic and a 23% improvement in conversion rates. Earlier in her career, Maddison honed her skills as a Marketing Coordinator at Evergreen Enterprises, where she contributed to the development and execution of integrated marketing campaigns.
Academic Background
Maddison holds a Bachelor of Business Administration degree, with a concentration in Marketing, from the University of Southern California. She is also a certified Digital Marketing Specialist, having completed a professional development program from the Digital Marketing Institute.
Areas of Expertise
- Digital marketing strategy and execution
- Brand management and positioning
- Consumer behavior and market insights
- Omnichannel campaign planning and optimization
- Data analysis and performance reporting
Professional Impact
Throughout her career, Maddison has demonstrated a proven track record of driving measurable results for the brands she has represented. Her strategic vision, data-driven decision-making, and strong leadership skills have consistently enabled her to exceed key performance indicators and deliver sustainable growth.
Conclusion
With her extensive expertise in digital marketing and brand strategy, Maddison is poised to continue making a significant impact within the consumer goods industry. Her ability to leverage data and consumer insights to inform innovative marketing initiatives positions her as a valuable asset to any organization seeking to elevate its brand presence and engagement in the digital landscape.
