Madelaine Stoker

Director of Sales Operations

Professional Overview
Madelaine Stoker is an accomplished sales operations executive with a strong track record of driving operational efficiency and revenue growth. As the Director of Sales Operations at Signpost, she leads a team responsible for optimizing sales processes, enhancing pipeline visibility, and implementing data-driven strategies to support the company's ambitious growth goals.

Experience Summary

Current Role
In her current position as Director of Sales Operations at Signpost, Madelaine is responsible for overseeing the full sales cycle, from lead generation to customer retention. She has implemented streamlined workflows, enhanced CRM integration, and developed advanced reporting capabilities, resulting in a 23% increase in sales productivity and a 15% improvement in forecast accuracy. Madelaine's strategic vision and data-driven approach have been instrumental in supporting Signpost's expansion into new markets and the successful launch of several new product offerings.

Career Progression
Prior to her current role, Madelaine served as the Director of Full Cycle Sales at Signpost, where she led a team of sales professionals in exceeding revenue targets by 17% year-over-year. She previously held the position of Outbound and Inbound Sales Manager, where she implemented targeted prospecting campaigns and optimized the lead qualification process, contributing to a 30% increase in qualified leads. Madelaine's early career experience includes roles in business development, account management, and marketing, providing her with a well-rounded understanding of sales operations and a unique perspective on driving organizational success.

Academic Background
Madelaine holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of New Hampshire. She is a passionate learner and has completed several professional development courses in sales strategy, data analytics, and change management.

Areas of Expertise

• Sales operations optimization

• Pipeline management and forecasting

• Data-driven decision-making

• Process improvement and workflow automation

• Team leadership and talent development

• Customer acquisition and retention strategies

Professional Impact
Madelaine's contributions have had a significant impact on Signpost's sales performance and overall business growth. She has led the implementation of a comprehensive sales enablement program that has resulted in a 25% increase in sales rep productivity and a 20% improvement in win rates. Madelaine's expertise in integrating sales and marketing initiatives has also contributed to a 12% increase in lead-to-opportunity conversion rates.

Conclusion
With her extensive experience in sales operations, data-driven decision-making, and team leadership, Madelaine Stoker is a valuable asset to Signpost. Her dedication to driving operational excellence and supporting the company's strategic growth initiatives make her a respected leader in the sales operations field.